Welcome to Commerce Media Matters – an all-new original show where Nick Morgan (CEO at Vudoo) and Paul Blackburn (Director of Commercial Data & eCommerce) take you on an insider’s journey through the dynamic world of commerce media, sharing the latest trends, perspectives, and insights to help you create marketing content and media that truly matters!

About the hosts:

• Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

• Paul Blackburn: Paul is a digital media innovator with over 25 years of experience. As Director of Commercial Data and E-commerce at News Corp Australia, he leads commercial video strategy, the "Intent Connect" data platform, and digital advertising product strategy. He has launched groundbreaking initiatives like shoppable video and "Total Commerce." Paul also serves on the IAB Australia board and contributes his video production expertise as a board member at Visual Domain.

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