In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.

In this episode, you’ll discover:

• The concept of commerce media and its role in the retail industry.
• Key differences between commerce media, retail media, and shoppable content.
• The rise of retail media networks and how content brings together different networks.
• How shoppable media enables seamless transactions directly from ads and content.
• Strategies for achieving frictionless shopping experiences and transactable attribution.

If you’re looking to demystify commerce media and understand its full potential, this episode is for you!

About the hosts:

• Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

• Paul Blackburn: Paul is a digital media innovator with over 25 years of experience. As Director of Commercial Data and E-commerce at News Corp Australia, he leads commercial video strategy, the "Intent Connect" data platform, and digital advertising product strategy. He has launched groundbreaking initiatives like shoppable video and "Total Commerce." Paul also serves on the IAB Australia board and contributes his video production expertise as a board member at Visual Domain.

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