Send Katie a Text Message!! Referrals are one of the best compliments your business can receive—but they shouldn't be the only way you're attracting clients. In this episode, Michelle Lynn and I unpack one of the biggest myths in the interior design industry: that being "referral only" is the ultimate sign of success. While referrals are an incredible source of business, relying on them alone creates an unpredictable pipeline and makes it difficult to confidently grow your firm. We dive...
Jul 8
43 min
Send Katie a Text Message!! Growing your business should feel exciting—but if you've ever wondered why success suddenly feels heavier, this episode is for you. One of the biggest misconceptions in the design industry is that growth automatically creates more freedom. In reality, growth often exposes the parts of your business that have been held together by your own talent, memory, and constant involvement. In this episode, I'm talking about the hidden trade-offs of scaling a design firm, wh...
Jul 1
23 min
Send Katie a Text Message!! Most interior designers think they have a revenue problem. But what if the real issue isn't how much money is coming in? What if it's how much money is quietly leaking out? In this episode, Katie breaks down one of the biggest profitability challenges facing design firms today: hidden profit leaks. From scope creep and revision loops to owner over-involvement and untracked labor, many designers are losing thousands of dollars without realizing it. In this episode,...
Jun 24
28 min
Send Katie a Text Message!! One of the biggest misconceptions I see in the interior design industry is the belief that profitability automatically means your business is healthy. It doesn't. You can have beautiful projects, happy clients, strong revenue, and still be operating a business that can't handle another level of growth. In this episode, I'm breaking down the difference between a profitable design business and a scalable design firm—and why that distinction matters if you're trying ...
Jun 17
25 min
Send Katie a Text Message!! What if the biggest thing holding your business back isn't your team, your workload, or your schedule? What if it's the fact that your business still depends on you for everything? In this episode, I'm diving into one of the biggest growth barriers I see in interior design firms: owner dependency. It's the moment many business owners reach where the business is growing, revenue is increasing, and the team is expanding—but somehow everything still comes back to the...
Jun 10
18 min
Send Katie a Text Message!! In this special joint episode of Success by Design and Design for the Creative Mind, Michelle Lynne and I kick off a new series called The Art of Being the Principal. We dive into what it really takes to lead a successful interior design firm, move beyond being the operator of your business, and step fully into the role of CEO. If you're balancing design work, team management, marketing, finances, and client demands while wondering why growth still feels so hard, ...
Jun 3
37 min
Send Katie a Text Message!! What if the project draining your energy, your time, your profit, and your team was never actually the problem? What if the bigger issue is that you said yes to it in the first place? In this episode of Success by Design, I’m talking about the subtle “wrong projects” interior designers take on all the time — the ones that seem fine at first. The budget looks decent, the client seems nice enough, and the space has potential. But somewhere along the way, the project...
May 27
29 min
Send Katie a Text Message!! If you’ve ever finished a project and immediately moved on to the next one, this episode is going to hit a nerve—in the best way. Because what if the thing keeping your business stuck isn’t your clients, your pricing, or your workload… but the fact that you’re not stopping to evaluate what actually happened? In this episode, I’m breaking down the one decision that separates designers who stay stuck from those who scale—and it has nothing to do with doing more. It’...
May 20
31 min
Send Katie a Text Message!! In this episode, I’m walking you through exactly what I would fix first if I stepped into your interior design business and helped you scale to seven figures. And here’s the truth most people won’t tell you—you don’t need to work more, take on more clients, or post more content. What you actually need is to fix the right things in the right order. If your business feels busy but not profitable, or like everything is urgent but nothing is truly moving the needle, t...
May 13
41 min
Send Katie a Text Message!! In this episode, I’m sharing a conversation I recently had with designers at High Point Market—and it’s one I couldn’t wait to bring to you here because it hits on something so many of you are experiencing right now. If you’ve been saying “I need more clients,” but you’re not actively nurturing the relationships you already have, this might be the reframe you need. Because what I shared on that stage—and what I see every day in my coaching work—is that most design...
May 6
26 min
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