Send Katie a Text Message!!  In this special joint episode of Success by Design and Design for the Creative Mind, Michelle Lynne and I kick off a new series called The Art of Being the Principal. We dive into what it really takes to lead a successful interior design firm, move beyond being the operator of your business, and step fully into the role of CEO. If you're balancing design work, team management, marketing, finances, and client demands while wondering why growth still feels so hard, ...

114. Your Business Doesn’t Need You As Much As You Think It Does

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.We’ll answer questions like:How do I get more interior design clients?What should I charge for interior design services?What are the best marketing strategies for interior designers?How can I grow my interior design business?How do I build a brand as an interior designer?How can I scale my interior design business?What systems do I need to run a successful interior design business?How do I create a client onboarding process for my design firm?Is it worth hiring a coach for my interior design business?This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.Tune in, and let’s grow your interior design business—together.