In Todays episode Joey Interviews Oana Leonte - Head of Marketing Accessories for Puma a host of the “Unmtchd” podcast about her holisitc approach to marketing in a digital world.00:00 🤖 Understanding the importance of technology in marketing,- Technology is costly but essential for marketing.- Recognizing the impact of technology on consumer experiences.- Viewing technology as an integral part of the end-to-end consumer journey.03:37 💼 The complex consumer journey and the 7-11-4 rule,- The consumer journey is more complex than traditional marketing funnels.- The 7-11-4 rule: Consumers require 7 hours, 11 touchpoints, and 4 platforms to build trust.- Emphasizing the importance of reducing friction in the consumer journey.06:16 🌟 Crafting a holistic brand image and the future of personalized marketing,- The need for a brand to have a clear identity and values.- Aligning brand values throughout every consumer touchpoint.- The future of marketing: personalization and data-driven consumer interactions.08:09 🤝 Leveraging employees as advocates for the brand,- Utilizing employees as brand advocates and resources.- Employees can provide valuable insights, participate in focus groups, and distribute messages.- How smaller companies can benefit from employee involvement.10:29 💡 The changing landscape of hiring and working with influencers,- Considerations for hiring social media managers vs. working with influencers.- The importance of outcomes and results in marketing strategies.- Leveraging influencers for strategy and execution.13:39 📢 The shift from one-way to two-way brand-consumer communication,- The need for brands to engage in two-way conversations with consumers.- The importance of reacting to cultural events and staying flexible in marketing.- Creating a brand personality and image based on responsiveness and engagement.23:11 💬 Building trust and engaging with consumers,- In today's digital landscape, it's crucial for brands to actively participate in conversations and engage with consumers.- Being part of meaningful conversations and responding to consumer needs builds trust and loyalty.- Brands must adapt to various platforms and be reactive to current events to maintain consumer engagement.24:24 💭 Understanding consumer preferences and intentions,- Consumers have limited attention, and they choose to focus on things that are important or interesting to them.- Brands need to respect consumers' choices and deliver meaningful content to capture their attention.- The key is understanding consumer preferences and building trust by offering what they find valuable.26:07 📱 Exploring AR and QR technology,- AR (Augmented Reality) and QR codes are fascinating technologies but require intentional engagement from consumers.- The process before the AR experience, including downloading apps and registering, can be a barrier to widespread use.- AR might work for niche topics or products, but it may not be profitable at scale, making it more suitable for specialized or technical applications.Vocalpointconsulting.comInfo@vocalpointconsulting.comFind Oana:https://www.tiktok.com/@oanaleonte_?_t=8hDl9TEHGgw&_r=1YouTube.com/@UCOnPhRbv9fofP4grdDe0gIw Theunmtchd.comLinkedinhttps://www.linkedin.com/in/oana-leonte?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of Cloud Sherpa , Gary James Knight is featured on the episode in a new format that allows us to see how even in the plane business, someone who had a bad experience can say something that can become fighting words! I hope you enjoy this take- while interviewed by Joey, we tried to make an editorial highlighting just a few moments of the conversation. We thought you might “sea” the relation with your business in either process efficiency, content creation or posturing when confronted with a negative use case. Contact Us: 1-888-800-1022 [email protected] 00:00 🚀 Introduction to the Concept of Consistency in Business 00:44 🌊 The Joy of Seaplane Flying 01:41 📈 Leveraging Content for Business Growth 08:10 🛍️ Qualifying Prospects Based on Behavior 10:10 🛩️ Showcasing the Enjoyment of Seaplane Flying 13:27 🌊 Conclusion: Landing on Water Hosted on Acast. See acast.com/privacy for more information.

 In Episode 7 of Cloud Sherpa Derek Roush and Joey Perez discuss Software Defined Networking (SD WAN) versus Secure Access Service Edge (SASE) and the differences between them. Both can be viable frameworks when it comes to building your business network. The key is in understanding the inherent differences as well as the cost. Intro - 0:00 What is SD WAN- 1:16 How does SASE leverage it's native architecture? - 6:56 What the AI is that - 12:22 Meme of The Week - 14:12 If you need help with your business network, contact us: 888-800-1022 [email protected] Hosted on Acast. See acast.com/privacy for more information.

What is the future of call and contact centers? Is AI the answer? In this video, we'll be exploring the topic of Robots replacing contact center agents. We'll be discussing the pros and cons of this phenomenon, and examining the various ways in which robots could replace agents in contact centers.This is an important topic, and one that deserves your attention. By the end of this video, you'll have a better understanding of the pros and cons of Robots replacing contact center agents, and be able to make an informed decision about the future of contact center automation.AWS Article: 1:18Air.ai - 11:20Meme of The Week: 20:21Contact Us:[email protected] Hosted on Acast. See acast.com/privacy for more information.

Are tools like Generative AI and Dialpad GPT future of contact centers? Do you want to know if Dialpad GPT is right for your Contact Centers? Watch Episode 5 of Cloud Sherpa with Derek Roush and Joey Perez to find out! Dialpad GPT is a new technology that uses artificial intelligence to identify and manage customer interactions. In this video, we'll explore the benefits of Dialpad GPT and see if it's the right solution for your Contact Centers. In Episode 5 of Cloud Sherpa, Derek Roush and Joey Perez discuss the new launch of Dialpad GPT. What is it? How does it work? And, is Generative AI the new norm in contact centers?Tune in and chime in to the discussion. Let us know if you're seeing AI solutions that rival Dialpad GPT. Is your Contact Center using AI today? Do you think AI is going to change the Contact Center? Do you want a holistic (All-In-One) solution or do you prefer multiple software applications that are customizable to your business? We would love to know your thoughts.Watch it dance - 7:44Counting The Cost - 11:05What makes Dialpad Intriguing - 13:32No. This video is not sponsored - 17:15Cost of ownership - 21:35Avoiding sharks - 24:05Should you audit your telecom and cloud spend? - 27:22Contact us:[email protected] Hosted on Acast. See acast.com/privacy for more information.

This week on Cloud Sherpa Derek Roush discuss the evolving role of the technology advisors with Zak Anderson from Evolve IP. They discuss the evolving role of the technology advisor in today's world and what the role should be of today's TSD's (Technology Solution Distributors).Derek shares his insights from his experience and career in business. He explores how he first got started in the channel, how the role of advisors has changed, and the trends that will continue to drive big changes in the channel for advisors, TSDs and suppliers. Key Moments: 0:00 - Intro1:53 - How Derek first became involved in the channel 5:32 - How the cloud changed everything 6:45 - Why advisors need to focus on problems and solutions 14:22 - Why we need to get the word out about tech advisor careers 18:10 - How TSDs could become “business incubators” 28:00 - Why security remains popular in the channel 36:40 - How the trusted advisor community has changed 42:12 - Why DaaS is the next big trend advisors need to know about 44:27 - Why advisors need to position themselves as experts of the procurement process 49:57 - Advice for suppliers 52:28 - Advice for young advisors wanting to start a business Key Links: • Connect with Derek on LinkedIn: https://www.linkedin.com/in/derekroush/Contact VocalPoint Consulting:[email protected] Hosted on Acast. See acast.com/privacy for more information.

If you're thinking about moving your business to the cloud, you'll want to understand the difference between VDI and DaaS. In Episode 3 of Cloud Sherpa we're going to explore how to avoid cloud computing pitfalls. We'll discuss the differences between Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) solutions and how each solution is deployed and maintained.If you're looking to improve your businesses compute environment or future-proof your tech stack, then this is the video for you! If you need assistance, feel free to reach out to us for a free consultation.Meme of The Week: 01:57What The AI: 19:10Visit Derek Roush’s social media pages:LinkedIn: linkedin.com/in/derekroushWebsite: vocalpointconsulting.comYouTube (Cloud Sherpa): youtube.com/channel/UCM-Kkqh1t3pW_jbVFS8Y0ag/Visit Joey Perez’s social media pages:LinkedIn: linkedin.com/in/joeymuggzYouTube: youtube.com/channel/UCWW6dHWY3pOoOYIDo5B_dywWebsite: vocalpointconsulting.comEmail Us: [email protected] Us: 888-800-102200:00 Introduction01:57 Meme of The Week19:10 What The AI Hosted on Acast. See acast.com/privacy for more information.

In Episode 2 of Cloud Sherpa we're going to explore the hidden problems killing your call center. We'll discuss the three most common problems, and provide solutions that will help you revitalize your call center.If you're looking to improve your call center's performance, then this is the video for you! We'll go over the top three problems killing your call center, and provide solutions that will help you revive the business. Watch and learn how to fix these problems and revitalize your call center!Meme of the week - 15:00What The AI is That? - 16:09AI Tool discussed: www.charachter.aiEmail Us: [email protected] Us: 888-800-1022 Hosted on Acast. See acast.com/privacy for more information.

In Episode 1 of "Cloud Sherpa", Derek Roush and Joey Perez delve into the impact of AI on cybersecurity, compliance, Voice over IP, and marketing. Tune in every week as we navigate the ever-evolving world of tech and cloud. For CTOs and tech enthusiasts alike, having a trusted advisor is crucial to avoiding the pitfalls of selecting inappropriate technology for your business. Join us on this insightful journey!In this episode, you will learn the following :Explore the impact of artificial intelligence on the business and technology sectors and how it is reshaping the industry.Gain an understanding of the potential hazards and challenges that come with the rise of artificial intelligence and learn effective strategies to navigate and mitigate them.Explore the underlying prejudices in artificial intelligence and their influence on shaping stories.Understand the significance of implementing strong cybersecurity measures to protect sensitive data.Uncover the essential tactics that provide a competitive advantage in the modern business landscape.Visit Derek Roush’s social media pages:LinkedIn: linkedin.com/in/derekroushWebsite: vocalpointconsulting.com YouTube (Cloud Sherpa): youtube.com/channel/UCM-Kkqh1t3pW_jbVFS8Y0ag/ Visit Joey Perez’s social media pages:LinkedIn: linkedin.com/in/joeymuggzTwitter: WhatsInJoesCupYouTube: youtube.com/channel/UCWW6dHWY3pOoOYIDo5B_dywWebsite: vocalpointconsulting.com  Hosted on Acast. See acast.com/privacy for more information.