Jamie Cleghorn is a partner at Bain and Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services.

Jamie Cleghorn is a partner at Bain and Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services. We discuss: The common challenges leaders are facing today How the best companies get the whole organisation to align around a strategy The most surprising revelations of 'B2B Elements of Value' What enterprise B2B organisations can learn from the way Bain operates

Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK and Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware.

Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK and Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware. We discuss: Cyber threats and how brands can protect themselves The tactics cybercriminals use to exploit brands The impact cyber impersonation attacks have on brand trust How cyberattacks have affected customer behaviour How Mimecast tackles and prevents clients' biggest cyber security challenges

Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software and services in security, risk and privacy.

Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software and services in security, risk and privacy. We discuss: Why Blackberry made the shift from devices to cyber security How Blackberry uses marketing to engage customers and drive business goals The impact of high profile cyber-attacks on customer behaviour The commercial levers Blackberry uses to drive the business forward How Blackberry is using quantum computing to improve security What businesses can do to protect themselves from cyber threats today Should organisations build their own cyber security protection systems or buy them

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business. We talk about: How to build a team that can achieve your marketing goals What skillsets and behaviours make an effective team Is it better to be a specialist or generalist marketer/agency How to balance long term brand building with short term demand generation The best way for clients to choose an agency partner Her approach to managing agencies and how to hold them to account

Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel and hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years.

Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel and hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years. We discuss: The current state of mobility How Karhoo improves customer experience for travel and hospitality brands The unseen competitive areas for innovation and disruption in hospitality How Karhoo plans to become the industry leader in mobility solutions