Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services.

Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. 

He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy.

We discuss:

1. Why Blackberry made the shift from devices to cyber security
2. How Blackberry uses marketing to engage customers and drive business goals
3. The impact of high profile cyber-attacks on customer behaviour
4. The commercial levers Blackberry uses to drive the business forward
5. How Blackberry is using quantum computing to improve security
6. What businesses can do to protect themselves from cyber threats today
7. Should organisations build their own cyber security protection systems or buy them