Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base.

She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. 

Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.

We talk about:

1. How to build a team that can achieve your marketing goals
2. What skillsets and behaviours make an effective team
3. Is it better to be a specialist or generalist marketer/agency
4. How to balance long term brand building with short term demand generation
5. The best way for clients to choose an agency partner
6. Her approach to managing agencies and how to hold them to account