China Paradigms
China Paradigms
Daxue Consulting
59: Becoming an iconic design brand in China
56 minutes Posted Jul 12, 2019 at 1:00 am.
About Plastered 8
Plastered 8 creation process for designs
Business model
Stand point of Plastered 8
Dealing with trademark in China
Censorship stories
Knowing the parameters of censorship
Utilizing the attraction to Chinese pop-culture
Online sales
Challenges of running a business
Managing numbers of items produced
Best selling design
Distance towards Chinese culture vs. design
Evolution of Beijing
How Dominic finds inspiration for products
Dominic’s method of working
Speaking to MBA and EMBA
Dominic’s book "A Foreign Entrepreneur’s China Dream".
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Show notes
Dominic Johnson-Hill, Founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, but also leaves us with helpful tips and know-hows.
Highlights of this episode include:
More about Plastered 8: https://plasteredtshirts.com/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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