Since its founding in 2001, Element Fresh has been a beacon of fresh and healthy western food in China’s most bustling cities. The Founder and President, Scott Minoie has been in China for 22 years and has accumulated over 30 years’ experience in the food and beverage industry. He is also co-Founder and COO of Planet O, a location-based mixed virtual reality and social experience hub. Moreover, Scott is the co-chair of AmCham Shanghai's Food, Agriculture, and Beverage committee. Let’s turn to the interview and see what Scott has to share! 00:00 – Scott Minoie’s introduction and background 05:21 – How did Element Fresh Start? From sandwich making in a friend’s bedroom to a premium restaurant chain in China. 07:31 – Element Fresh concept was created accidentally. Cross-industry is a clever way to find your niche. 10:52 – The two big steps that lead Scott Minoie to take Element Fresh seriously 13:27 – Where did the initial investments go to? 14:45 – How did Element Fresh make it through the SARS pandemic in 2003? 17:30 – What was the impact of Covid-19 on Element Fresh? How was it different from the SARS outbreak? 21:53 – How many months did Element Fresh need to be cash-flow positive and break-even? 21:51 – What was Scott Minoie’s vision after raising 250,000 USD and having a clear business plan? 29:04 – When did Element Fresh start to receive Chinese consumers? 31:11 – How does Scott Minoie ensure the safety, quality and consistency of the delivered products? 35:55 – How was the process of setting up the 2nd restaurant? Was it harder than setting up the 1st restaurant? 40:00 – How did Scott Minoie convince Frank Rasche (Coca-Cola’s operation director for mainland China and Coca-Cola’s general manager in Taiwan) to join the team? 46:40 – How did Scott Minoie raise the second round of financing? 48:35 – What was the growth model of Element Fresh? 50:49 – How did Element Fresh innovate to keep up with the different evolutions taking place in China at that time? 56:20 – Element Fresh’s marketing innovation: collaborations and customer loyalty program 1:03:00 – What did the partnership with LiNa (李娜) bring to Element Fresh? 1:04:00 – How does Scott Minoie innovate the menu and come up with new recipes and dishes? 1:10:10 – What is Planet O about? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #RestaurantChina #FoodAndBeverageChina

We interview Yael Farjun, who is present co-leader at Travel Massive and an experienced entrepreneur, who founded 2 travel companies. Both have now been shut down due to travel restrictions. In this episode, Yael shares her 10 years of experience in the travel industry in China, talking honestly about the ups and downs, challenges and achievements. Growing a travel business in China has a learning curve that is different than growing a travel business in the West. So what are the pitfalls of growing a travel business in China? Where on the Chinese travel market should foreign travel entrepreneurs concentrate their efforts? How has the pandemic affected the travel industry in China vs the rest of the world? Find out the answers to these questions and more in this new China Paradigm podcast. 00:00 Intro 7:11 My Way PCM and ChinaClickGo - companies history 13:54 What is the size of the travel market in China? 18:57 Why has TripAdvisor failed to take over the Chinese travel market? 25:03 Yael Farjun's thoughts on the flash sale approach targeting people living in China 29:54 What would Yael Farjun do differently if she were to be on the board of a travel company trying to get a share of the Chinese travel market? 41:58 What is the standard commission charged by intermediaries functioning in the travel industry? 49:59 2 Travel Industries - China vs the rest of the world 55:46 Who are some of the players in the Chinese travel industry that have disappeared because of the pandemic? 1:04:04 What travel businesses have strived during the pandemic in China? 1:06:50 Outro Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #TravelIndustry #TripAdvisor

We interview Douglas Corley, who is a Beijing-based healthcare entrepreneur and the Co-Founder and CEO at DHB Global. For ten years DHB Global has acted as a bridge between foreign private healthcare companies trying to get into the Chinese healthcare market and the Chinese healthcare regulatory institutions to facilitate successful transitions from foreign frameworks and regulations to Chinese frameworks and regulations. 00:00 Intro 5:36 DHB Global - a brief company history 9:33 What services does DHB Global provide its customers? 13:22 How does DHB Global facilitate the link between the Chinese public health institutions and foreign private healthcare companies trying to sell their services on the Chinese market? 19:30 Are research universities in China incentivized totally different than foreign universities? 22:19 A precise example of the scope of services DHB Global provides 24:59 What is the level of internalization of operations for DHB Global? 31:43 Deep dive - the Chinese healthcare system 35:01 Is there a private healthcare sector developing for smaller Chinese cities? 38:52 Healthy China 2030 - what are the main directions? 43:55 What means will the Chinese government employ in order to fulfill the Healthy China 2030 objectives? 48:25 How much autonomy do science parks have in provincial China? 50:41 What is China's current vision on nursing homes? 54:59 How good is the Chinese public healthcare system? Is there room for a private sector? 1:03:28 What is DHB Global's experience in dealing with the COVID-19 crisis? 1:10:45 How does DHB Global use cryptography to reinforce transparency on its suppliers and supply chain? 1:16:15 What books have inspired Douglas Corley in his entrepreneurial journey? 1:17:18 What does Douglas Corley read to stay up to date with China? 1:20:01 What books on China have been a game-changing read for Douglas Corley? 1:22:25 What other activity would Douglas Corley pursue should he have extra time? 1:24:15 What advice would present Douglas Corley have for his ten years younger version? Learn more about DHB Global: https://www.dhb.global/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #Healthcare #BusinessPodcastChina

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics brands on eCommerce platforms in China and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for brand integration on the Chinese market, which products tend to sell the fastest, and what are the pricing challenges when transitioning a product from the foreign market to the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast. 00:00 Intro 1:12 Guest introduction 14:29 GED - company size and services 17:59 What does the price point look like when GED buys products from brands they want to be in business with? 21:29 What is GED's business model? 26:58 Does GED tolerate Daigou trade? 28:31 What is typically the initial cost for GED to start distributing a new brand and how high was the very first funding to start the company? 31:31 What would be the characteristics of brands that would have the potential to be big in China, in Jean-Philippe Benoist's point of view? 34:04 What revenue should a brand earn on their original territory before considering selling products in China? 37:08 The Quick Win Formula for successful branding in China 42:34 Using networks of KOLs to find out if the product could be a winner 45:20 How has the beauty market evolved in China from Jean-Philippe Benoist's perspective? 51:30 How does GED handle competition from already established brands when introducing a new brand of make-up in China? 55:46 Which products from the make-up sector have the most momentum in China right now? 58:19 Why is festival promotion a phenomenon in China? 1:03:18 Is live streaming part of the market strategy for GED? 1:07:56 What books have inspired Jean-Philippe Benoist the most in his entrepreneurial journey? 1:12:19 What unexpected success and failure has Jean-Philippe Benoist witnessed in China? 1:16:44 Why does Jean-Philippe Benoist not have a Linkedin page? 1:18:30 Outro Learn more about GED: https://www.gedchinabeauty.com Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #BeautyBrands #CosmeticsBrands

In this episode of China Paradigm, we interview Philip Beck. Philip Beck - 贝曦贤 is an Australian-born entrepreneur who’s been living and working in China since 2005. After 32 years across Asia-Pacific (1976-2008) as CEO and/or COO of publicly-listed international 4A’s media agencies and recruitment companies, Philip became a full-time Entrepreneur and Non-Executive Director in 2009. Philip Beck is a highly experienced angel-investor in China and a chairman & co-founder at Moojing Market Intelligence. In this new China Paradigm podcast we find out why Philip beck decided to move from Australia to China, what is his formula for good investments and how to stay away from potentially bad investments as well as why his SaaS Moojing is one of the best on the market in China. Stay tuned. 0:00 Guest introduction 3:12 What made Australian Philip Beck establish his roots in China? 4:39 Why is life in China "7 times faster" than in Australia? 6:49 What is Philip Beck's screening method for good investing? 13:15 In how many companies has Philip Beck invested in since 2009? 14:36 How does Philip Beck protect himself from bad investments? 18:14 Does Philip Beck belong to a pool of investors? 20:45 Why is Philip Beck involved in angel investing rather than real estate investing? 24:39 What is Philip Beck's current rate of return on his investments? 27:14 What is Philip Beck's focus after investing in a company? 29:30 How are the companies that Philip Beck is still invested in performing currently? 36:18 Should investors also be vetted by company founders? 41:36 In what business sectors do foreign entrepreneurs have a bigger chance of succeeding in China? 48:46 What do clients value most about Philip Beck's non-executive involvement in their companies? 52:12 Are entrepreneurs late on making the decision of getting coaching for their businesses? 55:42 Breaking things - the process of growth for companies 57:55 Moojing Market Intelligence - how do they extract data from the marketplace? 1:04:51 Why are APIs less used than scrolling and crawling for data gathering in China? 1:06:25 Can Moojing be used as a tool by investors to make smart investments? 1:08:04 Being a SaaS does Moojing offer another layer of services to its users? 1:12:49 What is Philip Beck's view on the evolution of advertising in China, in the past 10 years? 1:18:23 How does Philip Beck manage his time? 1:21:02 Philip Beck's formula for saying "No" 1:23:12 Are to-do lists still a relevant way to approach business schedule? 1:26:49 Outro Philip Beck: https://www.linkedin.com/in/philiphbeck/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #Investment #ROI

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the various Chinese social media platforms handle the way they push content to their users. This is where AdChina.io can be used by brands as a tool to test out different marketing strategies and gather valuable information about Chinese consumers’ behavior. But how does AdChina.io actually work and what level of integration does it provide in relation to the different Chinese social media platforms out there? Find out the answers to these questions and more in this new China Paradigm podcast. 1:10 Guest introduction 8:20 INSEAD - the missing link for beginning the entrepreneurial journey 10:18 AdChina.io - company size and funding 16:04 AdChina.io - how does it work, what does it offer clients, and pricing policy 23:47 How does AdChina.io handle censorship? 25:01 Can AdChina be used as an advertisement tool on Linkedin? 26:23 Does AdChina have access to all the big social media platforms in China? 27:50 SaaS - how can AdChina.io be used by it's customers? 31:45 The AdChina.io philosophy 36:13 Gathering the right info - what level of information does each platform offer AdChina.io? 38:54 Which social platform is the best to be targeted by advertisers in China? 40:37 Which Chinese social media platform makes it the easiest to target demographics according to their interests? 43:09 What level of programmable advertising can AdChina.io offer? 46:23 How are Nordic brands perceived in China? 50:29 What advice can Jie Zhang offer brands regarding cross-border eCommerce? 53:03 Which Chinese platform is best to start with for eCommerce? 55:31 What did Jie Zhang learn during his time spent working for Huawei? 1:01:24 Does the mispronunciation of Huawei in different parts of Europe affect brand recognition? 1:03:03 What is Jie Zhang's point of view on the success of Chinese brands overseas? 1:05:33 What does the next wave of Chinese companies that will be successful in the West look like in Jie Zhang's opinion? 1:09:31 Maotai - what is the experience of selling baijiu in the Nordic countries? 1:13:02 What unexpected business success has Jie Zhang witnessed in China? 1:15:20 How does Jie Zhang feel about working overseas as opposed to living and working in China? 1:16:50 What unexpected business failure has Jie Zhang witnessed in China? 1:18:41 Outro Learn more about AdChina.io: https://adchina.io/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #Advertising #Huawei

Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre Gilson has been at the forefront of this industry in China, helping Stoneground Consulting’s clients open and adapt their bakeries to China’s market. How long has he been doing this and what type of success he has had over the years? How has the bakery & pastry market changed in China over the last 5 years and why is it that some popular products in the West are not so successful in the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast. 0:00 Guest introduction and current bakery & pastry market state in China 8:51 How sweet should a product be in order to satisfy the needs of Chinese costumers? 10:30 What other characteristics of a product need to be adapted for the Chinese market? 12:33 What is the process of coming up with a good mix of ingredients? 14:04 What other ingredients besides Sichuan Pepper does Pierre Gilson consider using for his products? 17:29 Does the addition of Chinese ingredients contribute to the marketing strategy? 18:55 What was Pierre Gilson's perception of the Chinese bake & pastry market when he first arrived in China 5 years ago? 21:11 How has the Chinese bakery & pastry market changed over the past 5 years? 23:05 Do Chinese costumers consume baked goods on a daily basis or does that happen more on special occasions in China? 26:32 How do Chinese people approach the consumption of croissants? 29:07 What new interesting pastry and beverage pairings has Pierre Gilson discovered in China? 30:46 Why are baked goods and pastries overpriced in Shanghai? 32:52 What is Pierre Gilson's opinion on the fact that there aren't any major French entrepreneurs in the restaurant industry in China? 36:36 What type of services does Stoneground Consulting offer on the marketing side of a bakery & pastry business? 41:56 What was the experience of opening the biggest Starbucks in the world like for Pierre Gilson? 44:15 What other types of market constraints have impacted the way Pierre Gilson works? 45:41 What are the challenges of operating a Starbucks kitchen? 47:22 Recruitment: how hard was it to find well-trained people? 48:49 What is Shanghai Young Bakers and what does it do? 51:11 What source of inspiration has impacted Pierre Gilson the most in his entrepreneurial journey? 54:08 What does Pierre Gilson do to stay up to date on China? 55:02 Should he had extra time what other business ideas would Pierre Gilson pursue? 56:29 What is the most surprising experience that Pierre Gilson has had so far in China? 57:49 What surprising business success or failure has Pierre Gilson witnessed in China? Learn more about Stoneground Consulting: https://www.facebook.com/stoneground.consulting/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #Bakery #PastryMarket

Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using its digital marketing automation platform and has been successfully serving 100+ global Fortune 1000 companies in China. This SaaS company offers its clients CRM software solutions that, in their own words, “do not reduce costs but increase revenue”. This is one of the many reasons why they are able to target high revenue companies and are able to stay highly competitive in the tech market. But what specific features do their services have and how hard is it to tailor a software according to specific guidelines proposed by the client? Find out the answers to these questions and more in this new China Paradigm podcast. 0:00 Guest introduction 5:57 Current company size and revenue 7:08 How did JINGdigital acquire luxury brand customers? 13:28 Why is JINGdigital the top choice for clients when it comes to CRM implementation? 21:12 The JINGdigital teams - how are they categorized? 23:15 What is the JINGdigital pricing policy? 27:16 Why is JINGdigital targeting companies with 50 million USD revenue? 30:41 Initial funding - how much money did Kai Hong had to raise to start JINGdigital? 33:55 Marketing automation vs Social CRM 37:27 What features do companies like about JINGdigital's software and which features do they often end up ignoring? 45:05 How does JINGdigital's software interact with other digital assets outside of WeChat? 48:32 Is the phone number still the key to identifying the lead client? 50:26 Are there regulations similar to the GDPR for personal data collection and storage in China? 55:08 How does JINGdigital manage client expectations when it comes to CRM software customization? 57:06 How does JINGdigital define their competition? 58:15 How does Kai Hong see the future of JINGdigital? 59:13 Outro Learn more about JINGdigital: https://www.jingdigital.com/en/ Building a SaaS in the Wechat, Weibo & Douyin ecosystems: https://www.youtube.com/watch?v=_WxmtJsXqgQ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #MarketingAutomation #SCRM

Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, has been able to endure and evolve since its beginnings in 2005. How were they able to retain their coveted location? What services do they offer their clients and how are they managing all the aspects of their business? Find out the answers to these questions and more in this new China Paradigm interview. 0:00 Guest introduction 3:12 Brief company history 6:09 What makes Central Studios Shanghai an international company? 10:06 How hard was it to keep the current location for Central Studios Shanghai? 13:15 What are the specific services that Central Studios Shanghai offers its clients? 14:51 Has the internet changed the request clients have for Central Studios Shanghai's services? 19:40 How has COVID-19 impacted the media production industry? 22:04 Current company size 27:19 What is Rodney Evans's view on artist management? 31:01 Are Chinese photographers starting to reach the level of fame that western photographers reached? 35:09 Current market structure for the media production industry? 37:36 What are the main trends that are influenced by the change of technology? 41:35 What books have inspired Rodney Evans the most in his entrepreneurial journey? 48:10 How does Rodney Evans stay informed and up to date with China? 49:29 What does Rodney Evans recommend for foreigners as a source of information about China? 51:43 How is the relationship between China and Australia? 53:37 What productivity tools does Rodney Evans use? 55:27 What would Rodney Evans pursue should he have extra time? 56:10 What has been most surprising to Rodney Evans about China? 58:38 What unexpected success or failure has Rodney Evans witnessed in China? 1:03:41 Outro Learn more about Central Studios Shanghai: https://centralstudios.cn/ Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #VideoProduction #PostProduction

Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make an F&B business succeed. Maik’s Gourmet provides F&B businesses with DIY foreign food deliverables that are fresh, health risk certified and in demand. But how hard is it to be able to deliver fresh food on a daily basis? How does Maik manage different inventory demands and how has the coronavirus impacted the way consumers approach buying food from F&B businesses now? Find out the answers to these questions and more in this new China Paradigm interview. 0:00 Guest introduction 1:49 What is Maik Juengst's perspective on how the coronavirus outbreak impacted businesses? 4:52 Are restaurants less affected by the outbreak than hotels? 8:39 Maik’s Gourmet - a company introduction 15:49 What does Maik’s Gourmet bring to the table in their partnership with Haidilao? 17:26 How much territory can Maik’s Gourmet cover in China? 19:37 What type of clients would benefit from Maik Juengst's F&B consultancy services? 23:19 How does Maik's Gourmet tackle the issue of inventory for their clients? 26:41 How hard is it to ensure the quality and safety of the delivered products? 30:58 How has the coronavirus outbreak changed the way consumers judge how they buy their food? 33:10 Was the WeChat platform created during the outbreak for B2B clients or for the end client also? 35:12 Why does focusing on B2C is not a priority right now? 37:45 How is foreign food perceived on the Chinese market? 39:43 Why isn't there a foreign food chain in China? 41:46 What unexpected success or failure has Maik Juengst witnessed in China? 44:47 Why has Maik Juengst decide to locate his business in Shenzen? 49:18 Outro Learn more about Maik’s Gourmet: http://maiksgourmet.com/ Opening 8 Shanghai restaurants & a club in 4 years based on data and tactful branding: https://www.youtube.com/watch?v=U5DxGiDlBAc Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #B2BChina #CateringIndustry