60: Learning TikTok marketing from Douyin KOLs in China from China Paradigms

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60: Learning TikTok marketing from Douyin KOLs in China

40 minutes Posted Jul 15, 2019 at 8:18 am.

The size of UPLAB

What does the company do for the influencers

How did the company find its clients

What are the main functions of Douyin that brands can leverage and cases of successful companies

Is that a way that companies can convert views on Douyin to sales on T-mall to build stronger community

Successful examples of educational sectors on Douyin

How to stay up-to-date to know all the stories and how it works

What does it mean to “help Chinese influencer go out of China”

Who is paying the company? The clients or the influencers?

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Show notes

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about the Douyin marketing in China. In this episode, Fabian talks about what UPLAB does for influencers and how they find clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.

Highlights of this episode:

More about UPLAB: https://uplab.asia

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.