58: Becoming a thought leader on China tech from China Paradigms

China Paradigms

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58: Becoming a thought leader on China tech

43 minutes Posted Jul 10, 2019 at 6:55 am.

What’s the size of the company

Why do big companies need outside agencies to help them to use WeChat Platform

What frames and languages does the company use in China on WeChat mini programs

Where does the company apply their solutions to

What does the company do with UX and UI testing in the Chinese context

What’s the difference of the company’s UX and UI frames

The different segments the company has been working on and specific cases

The story of the mini games

The objective of the mini games

What’s the partnership

What has to be developed to adapt to a game on WeChat

The loyalty program of the company

The sales improvement of the loyal program

How does the company build their white papers

What are the best sources to stay up-to-date

The 31TEN network

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Show notes

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and technology in China. In this episode, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames and introduces the loyalty program of the company.

Highlights of this episode:

More about 31TEN: http://www.31ten.network

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.