Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies for companies in China. In this episode, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China and more. Highlights of this episode: More about Brandigo Global: http://brandigo.com ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: daxueconsulting.com/Facebook: www.facebook.com/daxueconsulting/Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=trueTwitter: twitter.com/DaxueConsulting