China Paradigms
China Paradigms
Daxue Consulting
54: Marketing French Wine and Cuisine in China
58 minutes Posted Jun 26, 2019 at 2:25 am.
The size of the business
Charles Carrard’s personal career experience
The motivation of Charles Carrard to evolve so many businesses
What’s the main challenge of running restaurants
The challenges in the cost structure of running a restaurant
Is it difficult to follow the regulations as running a restaurant
How much did it cost to open a restaurant
How to attract people to the restaurant using the Internet and media
How to catch people’s eye when promoting a restaurant
Charles Carrard’s perspective of the current online and offline wine retail industry
What business format works the best for Charles Carrard in China
Charles Carrard explains why nobody can make money on selling wine online
Which part of the wine value chain in China can make the most money
Which platform would Charles Carrard suggest for wine sellers to use to contact the customer directly
How to get traffic on “word of mouth” WeChat platform
How to build a brand in China
Innovative formats in the Wine industry in China
The history of the brand
What does Charles Carrard think about Chinese wine
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Show notes
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant and running wine business in China. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business.
Highlights of this episode:
More about chez Boisset la Famille des Grands Vins: http://www.boisset.fr/fr/
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