On this episode of the Built Better podcast, we’re diving deeper into the aging in place demographic by featuring a leader in the medical alert & home services industry, Medical Guardian. Matthew  Guerrieri, CMO of Medical Guardian & Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how to build visual stories for them, the ability to pivot your company strategy based on new technology, and ensuring you stay true to your mission state through the times.

On this episode of the Built Better podcast,  we’re welcoming Medical Alert pro, Sombit Mishra, CEO & Founder of QMedic, to take a closer look into the Aging in Place demographic, the opportunities that are coming forth, and the ability to use partners as a way of growing your business. 

The Built Better podcast features Mark Dawson, COO of One Hour Heating & Air Conditioning to discuss how strong communication is the driving force for business success. Hosting team meetings, offering more educational opportunities, and building a strong community among the franchisees are just a few of the many tactics used to drive success. Through the pandemic and beyond, One Hour Heating & Air is dedicated to empowering their franchise community with the right tools to win.

On this episode of the Built Better podcast, we’re joining forces with the CEO & Founder of Get The Referral. Get The Referral not only  helps support home improvement businesses increase their referrals, but also helps them continue to build relationships with current and past customers. Listen to how you should be engaging with your customers throughout their project experience to build a community of advocates for your business.

Join the Built Better podcast featuring Jim Ziminski, President of Crane Renovation Group (Mr. Roof / Able Roof), to discuss how their team is flipping the sales script in 2021. Crane Renovation Group, founded in 1947, operates in the residential roofing space as Mr. Roof and Able Roof. Together, they create one of the most respected roof and exterior service companies in the country. Listen to how Crane Renovation Group plans to reshape 2021 from what they’ve learned in 2020.

Join the Built Better podcast featuring Chad Kreutz, VP of Marketing at American Standard, to discuss how his team is identifying the industry shifts and running full force to accelerate and support, both their customers, and their contractors. For over 150 years, American Standard has been a leading North American plumbing and building products manufacturer. Focused on quality and innovation, American Standard products can be found in three out of five American homes. On this episode, we’ll be diving into how American Standard is identifying the shifts in the “Aging in place” demographic, what this means for home improvement & service contractors, and how to best service your homeowners. 

As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability. Join us as we welcome Michael Griffin, founder of Lightfire Partners, as we discuss the right techniques to drive success with high-volume leads. Lightfire Partners have been an industry leader in home improvement & home service ad support for over 40 years. Michael will review best practices when it comes to following up with high volume leads, and how data is your best friend when working with your internal or external call centers.  

The fastest growing population is over 90 years old. Today’s average 5 year old is going to live to 104.5. Day in and day out we see more and more senior citizens and their family searching for methods to keep their families home longer.Join us as we learn about how home care is becoming one of the largest home improvement sub-industries in the US. We have Jim Greatorex, VP of VGM Live, joining us to help coach us on how to effectively manage and grow your home care business. 

Join us for an inside view of WinChoice USA and the fundamentals put in place to maintain consistent growth within the home remodeling space. WinChoice USA is one of the nation's highest-rated window installation companies. Kerry Jones, President at WinChoice USA, breaks down the tactics used to scale the organization in both sales, efficiency, and company culture. 

Join us for an inside view of Freedom Forever and their mission to disrupt the solar industry with first-class customer experience.  Freedom Forever is a solar company who is innovating the marketplace. From managing an inside sales team, working with homeowners who are concerned about the impact on the environment, and keeping the teams motivated during the pandemic we’ll dive in with Julianne Ribarits , VP of Marketing at Freedom Forever to learn about how they are navigating the difficult times in crisis and opportunity.