<p>As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability. Join us as we welcome Michael Griffin, founder of Lightfire Partners, as we discuss the right techniques to drive success with high-volume leads. Lightfire Partners have been an industry leader in home improvement &amp; home service ad support for over 40 years. Michael will review best practices when it comes to following up with high volume leads, and how data is your best friend when working with your internal or external call centers.  </p>

American Standard: Building a Strategy to Shift with The Industry

Built Better is the podcast for home improvement contractors. Dom Pucci and Chris Pallatroni navigate the hardships, successes, insights, and outcomes of the home improvement business with the goal to share insights for contactors to win big and generate even more success within their home improvement businesses. We are talking to the best in the industry, seeing them all trying to master the basics of homeowner outreach, marketing their business, and building amazing successes.