<p>On this episode of the Built Better podcast, we’re diving deeper into the aging in place demographic by featuring a leader in the medical alert &amp; home services industry, Medical Guardian. Matthew  Guerrieri, CMO of Medical Guardian &amp; Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how to build visual stories for them, the ability to pivot your company strategy based on new technology, and ensuring you stay true to your mission state through the times.</p>

Built Better is the podcast for home improvement contractors. Dom Pucci and Chris Pallatroni navigate the hardships, successes, insights, and outcomes of the home improvement business with the goal to share insights for contactors to win big and generate even more success within their home improvement businesses. We are talking to the best in the industry, seeing them all trying to master the basics of homeowner outreach, marketing their business, and building amazing successes.