Hive9 CEO Darin Hicks shares insights on the challenges and needs of CMOs today. He discusses how cloud-based marketing operations help drive marketing performance by enabling one view of all plans and spending tied to strategy, pipeline, and revenue performance.
Nov 4, 2021
13 min
In the fourth episode of our first series Joanne Moretti CMO for DecisionLink, talks to Tom Stein about how marketing operations is crucial in creating high value and sustainable growth for customers and shareholders. Joanne has 30+ years experience in the Banking, High-Tech & Manufacturing industries, holding C-level roles as well as Business Unit P&L responsibilities in Fortune 200 companies. Today she is a board member, investor and the Chief Marketing Officer at DecisionLink, an Accel backed company.
Jun 28, 2021
24 min
In the third episode in the Brandmaker series, we find out more about how IKEA, the world’s largest furniture retailer digitized its marketing operations. Ed Martin, Senior Product/Engineering Manager for Strategy and Business Planning group at IKEA, based in Malmo explains more. www.brandmaker.com.
Apr 6, 2021
15 min
In the second episode in the Brandmaker series, we talk to Diane Hagglund, to hear about Dianne’s experience from spearheading marketing operations and insights she is gleaning from research she and her team conduct among the marketing community today. Diane is founder & CEO of Dimensional Research, the market research company which specialises in technology companies and whose clients include CA Technologies, Dell, HP, Spirent, Splunk, VMWare. www.brandmaker.com, www.dimensionalresearch.com
Mar 16, 2021
18 min
We kick off this series by talking to Mirko Holzer, one of the acknowledged leaders in marketing operations, to get an overview of why this area of marketing is gaining so much attention and traction in global marketing organizations. In this episode, Mirko shares why there has never been a better time to be in marketing and how marketing operations tools be critical enablers to courageous marketeers' success. www.brandmaker.com
Feb 23, 2021
15 min