Welcome to the BrandMaker podcast series: Marketing Operations: the secret of smarter working, where we delve into the issues and trends around Marketing Operations, its role in building global brands, and why it is a critical and strategic tool in the pursuit of successful global campaign management and marketing excellence. In this series, we will talk with global marketing influencers and experts about their thoughts, experiences, adventures, and successes in building global brands and how innovation and operational excellence plays a role in their success. www.brandmaker.com