<p>In the third episode in the Brandmaker series, we find out more about how IKEA, the world’s largest furniture retailer digitized its marketing operations.  Ed Martin, Senior Product/Engineering Manager for Strategy and Business Planning group at IKEA, based in Malmo, explains more. <a href= "http://www.brandmaker.com">www.brandmaker.com</a>,</p>

Getting Serious about Customer Value

Welcome to the BrandMaker podcast series: Marketing Operations: the secret of smarter working, where we delve into the issues and trends around Marketing Operations, its role in building global brands, and why it is a critical and strategic tool in the pursuit of successful global campaign management and marketing excellence.  In this series, we will talk with global marketing influencers and experts about their thoughts, experiences, adventures, and successes in building global brands and how innovation and operational excellence plays a role in their success. www.brandmaker.com