Here’s how brand actually works…

The other day my computer (Macbook pro) wouldn’t turn on. I googled, I YouTubed, and no solution. (Notice the first thing I did was turn to content for answers?)

So, after trying a few things myself, I took it to the place I bought it (Best Buy) and they said they would have to ship it out for 2-4 weeks to get it repaired since it wouldn’t even turn on.

I am traveling and have a ton of events coming up in the next few weeks so that wouldn’t work. Plus, the repairs would likely be hundreds of dollars and at this point, so it made more sense to just buy a new one.

There was no hesitation to what brand I would buy from. I considered only one….Apple.

Why?

BRAND

I see them as innovative, customer focused, and they make me feel like I’ve got the best tech in the room when I’m operating them. They also have a ridiculously good operating system and integrate with other devices.

They have done a MASTERFUL job at building brand.

So, you could imagine how excited I was to have Jason Vana (Brand Expert) on our most recent episode of the Brand in Demand Show!

In case your curious, here’s the definition he used to define brand:

“The gut feeling someone has about you, your product/service, and your company”

In this episode, Jason lays out the exact framework to BUILD your brand as well, so check it out now!

Hope you enjoy!

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