If you're here, you're probably aware that LinkedIn is an absolute goldmine for your business. Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content. I’ve spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond!  If you’re ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!  Here are just some of the key takeaways you’ll get from watching this video:  1.) How to Craft a Winning LinkedIn Content Strategy Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey. Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business? Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively. 2.) Learn the exact type of content to post in order to attract your dream clients Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights. Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.  Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start. 3.) How to Master the LinkedIn Algorithm Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts. Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement. 4.) Generating Inbound Leads with Strategic Content Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience. Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. 5.) How to Measure Your Success on LinkedIn Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact. 6.) Personal vs Company Pages (Which should you be leveraging most?) Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement. Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

The secret to STANDING OUT on social media Is actually simpler than you think  But you are gonna have to lean into these 3 things:  1️⃣Identify and leverage your unique point of view on the industry And that’s NOT this: ❌We specialize in the B2B SAAS space  ❌We are a boutique firm with superior service  ❌We have over 25 years experience in this industry 🙄 Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)  I get into specific examples and frameworks on how to do this for your business in the YouTube video 2️⃣Learn how to Edu-tain to create STAND OUT content  Edu-tainment = Educational message + some entertainment  It’s as simple as this: More engaging hook in the first couple of seconds = More eyeballs and engagement  More emotionally driven thumbnail than your competitors = More eyeballs and engagement  Better copy = More eyeballs and engagement  More eyeballs and engagement = More inbound leads and clients won (If done strategically)  (I did a whole video on “How to create edutainment content” if you’re curious, I’ll drop that a few sentence below in the “Bonus content section”) 3️⃣Obsess over your audience (Study them constantly)  This is timeless and tried and true Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them. And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly And hey, if you thought this was good, this is only the tip of the iceberg, the Youtube VIDEO goes into wayyyy more depth, check it out now! Thank you for watching and please subscribe if you’re not already :) 📺BONUS CONTENT! How to Create Edutainment Video Content: https://youtu.be/3NAFzUZeVjA?si=s4GliEVBicIimR1X If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs?si=eK_Q9kmRBhwjw0Rp Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like: 👇 📲What equipment do you need….and don't need? 📲What type of video content should you be creating and which ones should you maybe not be creating 📲How do you ensure this becomes a positive ROI for your business instead of a giant waste of time?  I answer all of these questions and so much in this video!  1.) THE EQUIPMENT: What you need….what you don’t need  Video The good news is, you don't need a studio filled with expensive gear to create impactful videos. In fact, the smartphone in your pocket is your secret weapon. Whether it's an iPhone 15 or an older model like the iPhone 13, these devices are more than capable of producing high-quality content. Smartphone quality videos are dominating the feeds right now (Both organically and in paid ads) When creating long-form content, such as YouTube videos, horizontal orientation is your go-to (16 x 9). However, for platforms like LinkedIn, TikTok, YT Shorts, or Instagram Reels, vertical videos reign supreme. Remember, if you record in horizontal, you can easily repurpose to vertical videos.  But if you start with vertical, it's VERY challenging to switch back to horizontal without losing a TON of quality. So, plan your shoots accordingly.  Audio Audio quality can make or break your video. While smartphones do an adequate job, dedicated mics like the Comica, Movo, or Rode can elevate your audio game. For mobility and the smartphones, wireless mics from Comica and Movo are both excellent choices, especially when you're on the move. I would start there!  Lighting Lighting is crucial, especially for indoor shoots. Aim for three core lights: a ring light for direct illumination and two side lights for balance. Adjustable lights in strength and tone are essential for creating the perfect mood. Links to all Video Equipment https://youtu.be/8TrJu9GQRDY?si=53Efjnha7yBs7nyR (Everything is listed in the description of this video!) 2.) WHAT TYPES OF VIDEOS SHOULD YOU BE CREATING AND FOR WHAT PLATFORMS?  Type of Videos  Identify your pillar content - the topics you'll repeatedly discuss to build authority. Differentiate between 'why' content that shifts perspectives and 'how' content that provides solutions and how-to education. Use storytelling, customer success stories, and edutainment to keep your audience engaged!  Platform Focus For B2B companies, LinkedIn and YouTube are invaluable platforms. TikTok being right up there too now! Spend the next 12 months honing your skills and growing your presence on these channels. While you're at it, don't neglect off-social media content like website videos, content libraries, newsletters and blog posts. 3.) HOW TO ENSURE VIDEO BECOMES A POSITIVE ROI INSTEAD OF GIANT WASTE OF TIME  Maximize Every Video The magic of video content lies in its versatility/repurposing. One video can transform into a blog post, newsletter, LinkedIn post, TikTok, and more. Repurposing not only maximizes your reach but also ensures you’re squeezing every bit of value from your content. Patience is a virtue, especially in content creation. Focus on qualitative feedback in the early stages and concentrate on building your skills. Remember, every video is a step towards improvement. If you want to know how to measure the success of your content strategy, head over to our website and watch the quick video under “FAQS” titled “How to measure the success of your content strategy. Simple and effective breakdown there! https://impaxs.com And to further maximize your video efforts, place strategically created videos at every stage of the buying process of your customer and create purely for your customer, not just for you!  Always obsess over them!

I guarantee after seeing these 5 video strategies, at least one of them will have you saying, “I am doing this!!!”  All of them are simple, actionable, and crazy effective!  Strategy 1: The Pro Live Strategy What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.  These topics should be relevant, engaging, and valuable to your target audience. At the end you do a  Q&A segment where you interact with your live audience. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes. Strategy 2: The Client Multiplication Video Strategy Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant. Record these meetings. Capture video testimonials that you can use on LinkedIn, your website, and other platforms. Discover what content they consume and what they want to consume to improve your content strategy. Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story. The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success.  Then….ASK FOR REFERRALS :) Strategy 3: The Edutainment Video Series Strategy Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained. There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst. Strategy 4: The Video Content Library Strategy Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library. The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts. Strategy 5: The Q&A Video Strategy The Q&A Video Strategy is your ticket to answering your audience's questions directly. If you're not receiving questions in your comments section, take a proactive approach by speaking to your customers and prospects to gather their questions and concerns. If that's not enough, check out the comment sections of other creators' content (in your industry) for inspiration. Engage with your audience by responding to their queries, offering solutions, and sharing valuable insights. Each video should revolve around one question, using it as the hook, and your answer becomes the core content. This structured approach ensures you're delivering concise, valuable content. This content can get posted in the feed but also on your website too :) And there you have it, five actionable video content strategies that can revolutionize your business.  Now, it's your turn to take action!  Send me a message and let me know which one you’ll be implementing!  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

There's a sneaky lil tactic that the top video creators use to HOOK you into a video and steal your attention... And you don't even know it's happening 🤯 But I’m gonna expose it right now and show you exactly how to do it! 😎 Why is this so important to know how to do? Because 80-90% of a video's overall performance is highly dependent on your ability to capture your audiences attention in the first few seconds (Before they swipe to the next piece of content) Your first few seconds can literally make or break your video!! Now you’ve heard that you need a “Hook” in your videos in order to effectively grab attention (Duh) but most aren’t teaching you the psychology behind it AND also giving you real life examples of how to do it! Well I am, so here we go!  So the fundamental human psychology behind a great “Hook” is something we call the "Curiosity Gap." It's the space between the information you've revealed and what you're holding back. You give your audience a taste of something intriguing, but they know there's more to come. That's the gap that keeps them curious and hungry for more.  (By the way, I didn’t invent this it’s a legit term in marketing..shout out to Marcus Sheridan for first bringing this concept to my attention!) You've seen the curiosity gap play out everywhere: in headlines, books, TV shows, movies, and, of course, in social media videos. It's the art of making your audience think, "I need to know what's in that gap!" And guess what? We've also been using it in this email since the very beginning. 🤯 So, what do some of these “Hooks” and curiosity gaps look like?  Well, here are 11 examples of ones I’ve used, and my clients have used over the last few years, and they’ve performed VERY well!  Steal away! 1.) The Secret: I used it in THIS video and copy :) Go back and look 😎 2.) Problem/Solution: If you’ve been struggling to (Desired result) this is exactly what to do about it 3.) The Proposition: (Option 1) or (Option 2) Which one should you be focused on if you want to (Desired result) 4.) Personal Journey Story: In (Date) I was (Low point/pain). In (Future date) I’m (High point/desired state) 5.) Debunk a Myth: You don’t need to (Myth) to get (Desired result) 6.) Why Not?: Here’s why your (Action/pain point) isn’t converting into (Desired result) 7.) Customer Success Story: Here’s how you go from (Low point/pain) to (High point/desired state) in (Period of time) 8.) Here's How You.. Without: Here’s how you get (Desired result) without having to (Headache/pain) 9.) Show, Don't Tell: Here’s the behind the scenes of (Insert something that your customer struggles with and show them how it’s done) (Voice over while showing them works very well here!) 10.) Bold Opinion: (Take a common problem in your industry) and (Disagree with the typical approach/offer a unique POV/new solution) 11.) Edutainment Skit Video: Dive into a skit that combines humor, education, and entertainment (Ton of ways to do this one!) And remember, a hook is only the beginning. Be sure to watch this video because I also share tips on how to maintain your audience's interest throughout your video because retention is EXTREMELY important too! We also cover how to measure the success of your hooks and even using AI-powered help to create curiosity-gap, and next level hooks! Enjoy! (And please subscribe if you’re not already :) Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

These 3 AI content creation tools are so good! If you're a creator, you gotta know about them and more importantly, how to use them!  They’ll help you create better content, more efficiently, and in less time (Every creator’s dream)  Here they are:  1️⃣Tool #1: Descript 🎙️ Descript is a Swiss army knife for content creators. Beyond transcribing videos in seconds and eliminating those awkward "ums" and "ahs," it's a versatile ally. You can leverage it for: ✅Rapidly obtaining video transcripts to fuel your blog posts, newsletters, LinkedIn posts, and more. ✅As a user-friendly video editing tool, it’s perfect for beginners or non-professional editors. ✅Making edits in your transcript and seeing them automatically reflected in your video. A real time-saver! Just remember, it's not your go-to tool for next level transitions and intricate editing. (You’ll need a pro for that) 2️⃣Tool #2: Opus Clip 🎬 Opus Clip is your ticket to turning lengthy videos into bite-sized, shareable content. What sets it apart is that it not only pulls the clips but also provides basic editing and even auto captions. It's good for: ✅Social media managers handling loads of content without an editor on staff ✅Individuals who need a quick solution without intricate editing. ✅Those who are okay with some basic touch-ups but want to save time. Keep in mind that while Opus Clip gets the job done, you might need to fine-tune a few things for a polished finish. 3️⃣Tool #3: ChatGPT 🤖 Now, let's talk about ChatGPT, the tool that probably rings a bell. But do you know how to harness its full potential? Here are some strategies: ✅Transform your video transcripts into compelling YouTube descriptions and hashtags. Make it feel like you're talking directly to your audience. ✅Generate attention-grabbing video titles, and remember, brevity is key (5 words or less). ✅Create content calendars for an entire month around your chosen topics, and provide context to make it tailor-fit for your brand (Including hooks for each topic). The secret is to give ChatGPT the right context, adjust the tone, and fine-tune the output to match your unique style.  And remember, these AI tools are here to assist, not replace your creative flair. AI is rapidly advancing, and becoming proficient in using these tools will put you ahead of the curve. These tools are meant to enhance your efficiency, allowing you to focus on what truly matters—your creativity, your customers, and your growth. 📲Descript Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📲Opus Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a 📺 Watch our bonus videos here: * How to Grow Your Business on LinkedIn: https://youtu.be/U4VMThGSsys?si=0u4KaS2TvGOiBqG1 * How to Create Engaging Social Media Videos: https://youtu.be/v8KqPVPQvkQ?si=9vN-RNWqGHzeUXLe Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

You ever wonder why certain social media videos reel you in and have you glued to the screen 👀  And other ones have you wanting to scroll to the next video less than 3 seconds in  You may think it’s random but I assure you that it’s not  There are proven frameworks and tactics that great creators use to hook you in, retain you, and inspire you to take action And once you know how to do that…your marketing and business will never be the same 🤑 I get into all of this and more in todays video, but here’s the run down!  The Framework To create videos that truly captivate your audience over and over again, you’ll need a straightforward yet highly effective framework known as the G.E.M.S. framework. This framework is designed to guide you through the process of making sure that your video hook, retain, and inspire action from your audience. And here's the best part – the GEMS framework is not a fleeting trend; it's a timeless approach that will serve you well now and in the future. Here it is: G - Get Clear on Your Audience and Message Before you even think about hitting that record button, take a step back and ask yourself: Who are you creating this video for? Why should they care? What's in it for them? These fundamental questions are often overlooked but are the building blocks of effective video content. E - Engage Your Audience with a Strong Hook & Earn Their Attention  Think of your hook as the bait that lures in your viewers. In a world where social media feeds are overflowing with content, you need to earn every second of your audience's attention. To do that, pique their curiosity right from the start. Share a compelling story, a unique/bold perspective, or a knowledge gap that keeps them wondering, "What's next?" Curiosity is your ally here. M - Map Out Your Key Points to Retain Your Audience  Once you've reeled in your audience with a captivating hook, it's important we retain them. And to do that you need to map out your key points. Don't leave this to chance; plan your content strategically. What are the essential messages you want to convey? What are the key takeaways for your audience? How will you keep them engaged throughout the entire video? By mapping out these key points, you ensure that your video remains focused and delivers value without wandering off course. S - Sum Up Your Message and Inspire Action Lastly, you’re going to sum up your message and inspire action. As your video draws to a close, you don't want to leave your audience hanging. Deliver on the promises made in your hook and throughout the video. Summarize your message, reiterate its importance, and most importantly, inspire action. Whether it's a call to visit your website, subscribe, or share the video, make it clear and easy for your viewers to take that next step. (Note: You do NOT need a direct CTA with every video) Here are some additional practical tips for creating engaging social media videos 1. Keep It Fresh and Unique While you may revisit similar topics, ensure your delivery is fresh and unique. Experiment with different video styles, locations, and perspectives to maintain audience interest. 2. Harness the Power of Editing Editing is essential, but remember, high production quality doesn't guarantee high performance. Focus on storytelling and message delivery. Editing should enhance your content, not overshadow it. 3. Front-Load Creativity In longer videos, front-load your creativity. The first few seconds are crucial for capturing your audience's attention. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

If I lost all of my followers on LinkedIn Had 0 presence or brand there And was tasked with building it all back up again, as fast as I possibly could… This is EXACTLY what I would do! FIRST: I’d go into it with this mentality…. I’m going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I’m not waiting for my brand to build or for me to get traction with content, I’m going to start social selling and creating opportunities day one!  (I’ll show you how to do that later 😁) Now as I’m creating these short term wins, I’d also be focused on creating the type of content that builds brand and attracts my dream clients for months and years to come. That way I can slowly go from the hunter to the hunted 😎 And here’s the 4 step process I would use to accomplish all of this… Step 1: Decode the LinkedIn Algorithm Look, there’s no way you’re going to “Game the LinkedIn algorithm” but what you can do is understand the landscape, the people there, and yes, how the LinkedIn algorithm tends to distribute content. Picture LinkedIn as a marketplace, hosting a staggering 63+ million companies – it's a B2B hub teeming with potential connections and opportunities. To succeed here, you need to know the terrain and make the most of it. It's important to note that LinkedIn is a social-graph algo, as opposed to an interest-based algo like TikTok, Reels, etc.  Step 2: Create a Client Attracting Profile  Your LinkedIn profile isn't just a digital business card; it's your brand's face to the world. Craft a compelling headline, banner, and about section that speaks to your audience's needs. This isn't about listing your achievements; it's about showcasing how you can solve their problems, and how you’ve done it many times before (With social proof) Step 3: The Core Four Strategy – The secret to booking meetings on LinkedIn the first 30-60 days on the platform Here’s the gist of it: Search: Use sales navigator to drill down by job title, industry, location, activity on LinkedIn, etc.  Engage: Engage with target customers content daily  Connect: Connect with those same people now because you have context Message: Send them value-based personalized video DMs (Or audio/text) and start booking meetings! Step 4: Creating LinkedIn Content That Converts Your content is your voice on LinkedIn. It’s like you being on stage delivering that keynote. Share eye-catching image posts with stories or short, impactful videos. Address the challenges your audience faces, and offer insights that showcase how you can provide solutions. Edutainment content is still VERY underutilized and underrated on that platform. Capitalize on that!  📺 Watch our bonus videos here: How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs The Ultimate Video Content Strategy: https://youtu.be/r6VE5qe5XiA Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Looking for a proven video content strategy that you can implement TODAY?  You just found it! In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels. Here we go!  🎯 Step 1: Define Your Purpose and Goals Contrary to popular belief, the goal of your video content is NOT to bring “Awareness” to your company. It’s not to “Schedule more calls”. It goes so much deeper than that. If you’re not sure what I’m talking about right now then I would say watching this video is not an option…it’s a MUST 🎯 Step 2: Dive into Audience/Customer Insights When you hear this chances are you’ll nod your head and say, “Yeah I know Alex, I need to know my customer.”  You’d agree this makes sense.  But yet you’re not talking to customers about WHY they buy from you.  HOW they buy. You’re not talking to prospects and getting curious around what their buyer journey was like by time they got to you.  This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!  🎯 Step 3: Establish Pillar Content and Channels Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you’ve gotta make sure you’re building on the RIGHT channels, both on and off social media. Owned and rented land.  🎯 Step 4: Align Your Home Bases Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you. 🎯 Step 5: Create a Seamless Content Process, System, and Workflow Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that’s the game! :)  📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

Transforming your videos from amateur looking, to highly creative and engaging, requires a skilled video editor, but the question is:  -Where do you find one? -How do you screen for the right person? -And is it possible to have AI do the editing for you? I break down all of this and walk through my 5 steps to hiring an ELITE video editor!  Here they are! Step 1: Define Your Needs Before you start your search, clarify your expectations. Are you looking for someone to film, curate, and/or edit? Know your video editor's role, skills, and software proficiency. Step 2: Determine Work Arrangement Choose between in-house, offshore, or outsourced options. In-house offers seamless integration but comes at a higher cost typically. Freelancing can save money, but time zones, commitment issues, and communication barriers may arise.  And offshore can also be a legit option if you’re willing to do what it takes to hire the right person and train them.  Step 3: Source Talent Consider sources like LinkedIn, referrals, and job boards. Platforms like Upwork and Fiverr are good if you are going the freelancer route too. Step 4: Evaluate and Screen Engage in conversations to assess alignment with your goals and values. Gauge their technical skills, creativity, and mindset. Request sample reels and potentially a test video to verify their capabilities. Step 5: Onboarding and Development Support your video editor's success by providing clear playbooks, guides, and standard operating procedures (SOPs). Ensure they're equipped to excel in your team. Remember, AI tools are invaluable for efficiency, but human creativity and critical thinking can't be replaced. The synergy between AI and human editors will elevate your content to new heights. Drop your questions in the comments, and I'll be there to answer. Stay tuned for more insightful videos! 📹 🔗 Useful Links: Sign up for Opus Clip now and try it out for free!  https://www.opus.pro/?via=6b9e1a Sign up for Descript now and try it out!  https://www.descript.com/?lmref=ZM2lFw 📺 Watch our bonus videos here: How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌 Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/