LinkedIn ads: Worth the spend or a waste of money?

I’m not gonna lie, I was a little skeptical of performance based marketing such as LinkedIn ads.

I’ve seen and heard about a lot of companies spending ALOT of money on their LinkedIn ads and then getting absolutely 0 in return

To be fair, a lot of this is because they don’t have the right campaign, audience, and/or creative

I had the pleasure of speaking to Justin Rowe, the founder and CMO of Impactable (One of the premier LinkedIn ad agencies) and as you can imagine I had a TON of questions for him! Things like:

-Who are LinkedIn ads for?

-How do you set up a successful campaign?

-How long should it take to see an ROI on your investment?

-What is the biggest reasons LinkedIn ads fail?

-Is it more about the creative (Content) or the way the campaign and audience are set up?

And Justin answered ALL of them and went a couple layers deeper!

If you are even remotely curious about LinkedIn ads, or are using them currently, this is a must watch/listen!

Check out Justin and his company too: https://www.linkedin.com/in/justin-rowe-4043339b/

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com