In todays episode, I show you the step by step video strategy that my clients and I use to turn video views and engagement into paid customers!
I call it the V4 video content strategy and here is the breakdown!
V: Vision and Alignment
1.) Customer Insights/Ideation
2.) Content Channels and Mediums
3.) Creation and Distribution Process/Team
4.) Collect Data and Optimize Performance
Vision/Alignment: This is where it all begins. If you are not clear here, good luck trying to turn your content into customers/revenue
Here’s a quick test to see if you really have this…..
Ask yourself this question: WHO do you want to become in your industry? (What do you want to be known for?)
Example for us: We want to be the most trusted and innovative video content brand in our industry.
Our unique point of view is that we believe companies can educate and build trust, WHILE they entertain (Edutainment). We show people that B2B content can be deep, creative, educational, and FUN! This is our WHY, this is our purpose, and by helping people see this and execute on it, we drive business and results
1.) Customer Insights/Ideation: Every topic or subject we come up with ultimately originates from our customers and/or our unique point of view I mentioned above
2.) Content Channels and Mediums: We chose LinkedIn, TikTok, and added Youtube/Podcast to be the dominant channels. Long form + short form = Unstoppable combo
3.) Creation and Distribution Process/Team: We use Trello to manage our content process and it makes creating content consistently, look easy. I have team members that handle all of my editing needs so I can focus my time creating the content, and running the biz 😎
4.) Collect Data and Optimize Performance: We track where inbound leads come from, evaluate performance, create series from high performing videos (See Mondays video) and ALWAYS look to improve and innovate
Hope you enjoy! And make sure you're following me for all my short form content and edutainment videos here!
LinkedIn: https://www.linkedin.com/in/alexbsheridan
TikTok: https://vm.tiktok.com/ZTdHkmbFb/
Youtube: https://youtube.com/c/AlexBSheridan
Website: Impaxs.com