The secret to STANDING OUT on social media
Is actually simpler than you think
But you are gonna have to lean into these 3 things:
1️⃣Identify and leverage your unique point of view on the industry
And that’s NOT this:
❌We specialize in the B2B SAAS space
❌We are a boutique firm with superior service
❌We have over 25 years experience in this industry 🙄
Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)
I get into specific examples and frameworks on how to do this for your business in the YouTube video
2️⃣Learn how to Edu-tain to create STAND OUT content
Edu-tainment = Educational message + some entertainment
It’s as simple as this:
More engaging hook in the first couple of seconds = More eyeballs and engagement
More emotionally driven thumbnail than your competitors = More eyeballs and engagement
Better copy = More eyeballs and engagement
More eyeballs and engagement = More inbound leads and clients won (If done strategically)
(I did a whole video on “How to create edutainment content” if you’re curious, I’ll drop that a few sentence below in the “Bonus content section”)
3️⃣Obsess over your audience (Study them constantly)
This is timeless and tried and true
Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them.
And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly
And hey, if you thought this was good, this is only the tip of the iceberg, the Youtube VIDEO goes into wayyyy more depth, check it out now!
Thank you for watching and please subscribe if you’re not already :)
📺BONUS CONTENT!
How to Create Edutainment Video Content: https://youtu.be/3NAFzUZeVjA?si=s4GliEVBicIimR1X
If I Started On LinkedIn from 0, Here’s What I’d Do: https://youtu.be/U4VMThGSsys?si=1EeD9TYqn7ipIx7Y
How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs?si=eK_Q9kmRBhwjw0Rp
Hope you enjoy, and don't forget to follow me on the other platforms for daily content!
Youtube: https://youtube.com/c/AlexBSheridan
LinkedIn: https://www.linkedin.com/in/alexbsheridan
TikTok: https://vm.tiktok.com/ZTdHkmbFb/
Website: https://impaxs.com/