I guarantee after seeing these 5 video strategies, at least one of them will have you saying, “I am doing this!!!”
All of them are simple, actionable, and crazy effective!
Strategy 1: The Pro Live Strategy
What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.
These topics should be relevant, engaging, and valuable to your target audience.
At the end you do a Q&A segment where you interact with your live audience. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes.
Strategy 2: The Client Multiplication Video Strategy
Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant.
Record these meetings.
Capture video testimonials that you can use on LinkedIn, your website, and other platforms.
Discover what content they consume and what they want to consume to improve your content strategy.
Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story.
The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success.
Then….ASK FOR REFERRALS :)
Strategy 3: The Edutainment Video Series Strategy
Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained.
There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst.
Strategy 4: The Video Content Library Strategy
Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library.
The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts.
Strategy 5: The Q&A Video Strategy
The Q&A Video Strategy is your ticket to answering your audience's questions directly.
If you're not receiving questions in your comments section, take a proactive approach by speaking to your customers and prospects to gather their questions and concerns. If that's not enough, check out the comment sections of other creators' content (in your industry) for inspiration. Engage with your audience by responding to their queries, offering solutions, and sharing valuable insights.
Each video should revolve around one question, using it as the hook, and your answer becomes the core content. This structured approach ensures you're delivering concise, valuable content. This content can get posted in the feed but also on your website too :)
And there you have it, five actionable video content strategies that can revolutionize your business.
Now, it's your turn to take action! Send me a message and let me know which one you’ll be implementing!
Hope you enjoy, and don't forget to follow me on the other platforms for daily content!
Youtube: https://youtube.com/c/AlexBSheridan
LinkedIn: https://www.linkedin.com/in/alexbsheridan
TikTok: https://vm.tiktok.com/ZTdHkmbFb/
Website: https://impaxs.com/