Banter with Billy
Banter with Billy
Envy
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.Zero buzzwords, fluff, or corporate non-sense, guaranteed.
Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
Dec 17, 2025
21 min
Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
If you think influencer marketing is only for B2C brands, think again. If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand. In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more tha...
Dec 4, 2025
19 min
Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM
Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams...
Nov 17, 2025
19 min
Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
Oct 8, 2025
20 min
How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin
Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens. You’ll learn: Why “proving” marketing through attribution is often a trap How to shift from attribution to lift-based measurement The one conversation to have before investing in brand, PR, or events H...
Aug 11, 2025
20 min
For the Love of Customer Marketing with Gaby Young
We all love our customers. OK most customers. And we definitely all want more customers. We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like. Wadda you think?
Jul 14, 2025
18 min
WTF Is a Data Scientist? And Why Marketers Should Care? Rotem Pinchover Answers Billy Cina's Questions
What do data scientists actually do... and how is AI already reshaping their role? In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale. What you'll learn: The real difference between a data scientist and a data analyst (finally, some clarity). How Intuit is using ...
Jul 2, 2025
19 min
Does #ABM deserve all the hype? Hear from Billy Cina and Pe'era Feldman
Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all your marketing problems. Tune in to hear from Billy Cina, Managing Partner of Envy, and Pe'era Feldman, Startegic Startup Advisor, on what you should do instead.
Jun 30, 2025
7 min
Billy Cina and Helen Gottstein, Loud and Clear, talk about AI tools for public speaking
Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop. With apps like ‪Yoodli, ‪Pronounce or Orai gaining traction, more people are turning to AI for feedback and practice. But here’s the big question: Can these tools really match the magic of a seasoned coach? In this episode of candid marketing chats, Billy Cina spoke with Helen Gottstein to break down t...
Jun 30, 2025
13 min
300 Pitches by 10AM: Why Your PR Isn't Working With Dafna Presler & Leron Kornreich
Can’t you just WhatsApp TechCrunch??? Well... No, you cannot. In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025. Here’s what they covered: Why getting into TechCrunch is harder than getting your CEO to show up for a podcast What makes a story actually newsworthy When a startup should actually invest in PR, and when it’s a...
Jun 3, 2025
20 min
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