This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle.

You’ll hear a blunt take on:
Why companies are hunting for all-in-one marketers and why that role fails in practice;
How AI is being used as a headcount shortcut, not a strategy;
Which marketing roles are still in demand and which ones are quietly disappearing;
The mistakes candidates make with CVs, LinkedIn profiles, and interviews;
Why “visibility” isn’t optional if you want to be hired;
The real risk behind 12–18 month job hopping;
When it makes sense to move marketing teams to the US and when it backfires.

If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar.

Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.