We all love our customers. OK most customers. And we definitely all want more customers.  We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most  B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like.  Wadda you think?

How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.Zero buzzwords, fluff, or corporate non-sense, guaranteed.