B2B Growth Hacks
B2B Growth Hacks
Speakerbox Media
A weekly podcast that explores topics like branding sales and marketing.
Coming in Clutch with Design Thinking with Madison Long
We’re joined by Madison Long, CEO of Clutch, in a discussion that focuses on feeling underrepresented and overlooked. Madison, along with her co-founder Simone, have created an incredible service with Clutch, connecting students to marketing roles in small businesses. Madison and Simone are tearing it up and defying expectations, thanks to design thinking, emotional intelligence, and an abundance mindset. We caught up with Madison to find out her story, and to learn how our businesses can be more like Clutch.  In this episode, Madison covers:  [02:43] Pivoting throughout the COVID-19 pandemic to create Clutch and provide a service to college students searching for professional marketing opportunities  [09:03] Utilizing design methodology and user feedback to iterate on Clutch’s services and create a business that fully understands and engages the end user at all times  [14:04] Creating a strong team of employees for Clutch that are creative, engaged, and loyal to the company thanks to ethical business practices, consideration for employees, and emotional intelligence from top-to-bottom of the organization   [21:57] Breaking through her personal fear of public speaking to become a vision-driven CEO ready to pitch Clutch to anyone at any time, no matter how public or large the platform is  [31:32] Going beyond the limits of feeling underrepresented and overlooked through an abundance mindset and a focus on the bigger picture of the value of Clutch’s service and Madison and Simone’s vision for Clutch 
Oct 13, 2022
42 min
Changing Business Practices and Creating Sustainable Growth with Charles Gaudet
We’re joined by Charles Gaudet, CEO of Predictable Profits and Host of the Beyond 7 Figures podcast, to discuss the three-part structure of growth: optimization, systemization, and innovation. As part of our, Innovate Or Die series, Charles talks about changing business practices during the pandemic and creating sustainable growth.   In this podcast, Charles covers:  Growing a wide variety of companies and businesses  Working with clients that want faster, predictable, and easier profits   Re-evaluating business processes during the pandemic   Preventing dependence within your company and staff   Conveying the value of your business and product through positioning  
Sep 30, 2022
37 min
Shifting the Perspective on Sales with Catherine Brown
We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes.  In this episode, Catherine covers: Focusing on sales training within businesses Launching her new book and what that has looked like for her Covering and researching the negative connotations around sales Taking your strategies to the next level with a need/want hierarchy Understanding large concepts within her book and within the realm of sales training
Feb 12, 2022
40 min
Resilient, Diverse, and Inclusive Business with Ingrid Thorp
We’re joined by Ingrid Thorp, culture strategist and founder of Thorp, to discuss diversity and inclusion as a necessity of business. As part of our Resiliency series, Ingrid talks about how a collaborative diverse community with a variety of perspectives is a key to success and a solid indicator of the continued strength of your team.  
Feb 4, 2022
46 min
Innovate or Die: The Responsibility Process with Christopher Avery
We’re joined by Christopher Avery, CEO and Founder of The Responsibility Company, to discuss his company’s unique and thoroughly researched approach to teamwork and leadership. As part of our Innovate or Die series, Christopher delves into his thoughts around innovation and walks us through the different steps of The Responsibility Process®.  
Jan 26, 2022
49 min
Innovate or Die: Transitioning from Service to Product with Wayne Lopez
We’re joined by Wayne Lopez, Co-founder and Chief Product Officer for Vertify, to discuss analytics and company transitions. As part of our Innovate or Die series, Wayne talks about the importance of simple and clean data, transitioning from services to products, and how Vertify optimized their growth during the pandemic.  
Jan 20, 2022
43 min
Innovate or Die: Culture Shifts, Break-Even Cash Flow, & COVID-19 with Craig Koopersmith
We’re joined by Craig Koopersmith, CEO of Skyline Displays of Houston and Innovative Environments, to discuss the ups and downs of business turnarounds and running a company for profitability. As part of our Innovate or Die series, Craig talks about managing culture shifts, understanding what to do during an economic downturn, and developing a relationship of trust and transparency with employees at every level in your company.  In this podcast, Craig covers:   Getting his start in geological and petrophysical engineering  Finding the right time to buy Skyline and manage a growing business  Starting a business vs running a business to be profitable  Building trust to create a safer, better environment for employees and businesses  Coping with massive revenue drops during COVID-19  
Jan 13, 2022
35 min
Innovate or Die: How to Build a Startup Community with Paul O'Brien
We’re joined by Paul O’Brien, CEO of Mediatech Ventures, to discuss how to create a more innovative culture, both inside the workplace and in the outside world of our towns and cities. As part of our Innovate or Die series, Paul talks about the tie between accessibility and inclusion, communities that support risk-taking, and the importance of celebrating failure.   In this episode, Paul covers:  Business communities vs startup communities  Fostering and supporting risk and failure on a culture-wide scale  Creating an accessible community by tearing down barriers and silos  Keeping up with change in a startup vs a company  Prioritizing marketing the right way in a startup environment    
Jan 5, 2022
37 min
Innovate or Die: Transforming Your Organization with David Pachter
We’re joined by David Pachter, Co-founder and Executive Chairman of JumpCrew, to discuss innovation and its role in business leadership. As part of our Innovate Or Die series, David talks about the challenges and successes of remote workplaces, as well as the powerful trust that can be formed through vulnerability and stepping out of your comfort zone.   In this podcast, David covers:   Wandering and stumbling before finding success  Taking the time to let your ideas resonate   Finding the grit to innovate and change   Inspiring your team to work together, even remotely  Making the uncomfortable calls and knowing when to keep at it   
Dec 11, 2021
39 min
#RESILIENCE: Building Organic Referral Relationships with Jennifer Miller
We’re joined by Jennifer Miller, Fractional CMO and founder of Strategically Connected, to discuss the power of building a referral network. As part of our Resilience series, Jennifer talks about the value referrals have to career longevity and how to forge your next opportunity to connect with others on sites like LinkedIn.   In this podcast, Jennifer covers:  Clarifying brands and connecting with people   Tapping into the hidden power of a strong referral   Listening and personalizing your relationships with your referral network   Sharing value and building organic relationships   Utilizing tools for every budget and referral goal 
Dec 11, 2021
41 min
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