We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes. 

In this episode, Catherine covers:

• Focusing on sales training within businesses
• Launching her new book and what that has looked like for her
• Covering and researching the negative connotations around sales
• Taking your strategies to the next level with a need/want hierarchy
• Understanding large concepts within her book and within the realm of sales training