Steffen Hedebrandt, Chief Marketing Officer and Co-founder of Dreamdata, brings his marketing and software expertise to the pod for a discussion about B2B attribution. Steffen’s team at Dreamdata have determined through analyzing customer data that it takes, on average, 192 days and 32 sessions for a B2B company to get through its sales cycle. Steffen and Sarah discuss the complicated analytics behind this sales cycle measurement and how B2B companies can optimize their sales cycle with Dreamdata’s software.    Timecoded Guide:  [ [ [ [ [ [ ---------   Keep up with Steffen Hedebrandt on LinkedIn and Twitter  Learn more about Dreamdata on LinkedIn and the Dreamdata website  Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter.  Produced by Speakerbox Media