Abby Hirschhorn, cofounder of Human Intelligence, explains why the most successful brands are human-to-human centric, how to discover a brand’s purpose, and the benefits of being a purposeful brand.

It’s safe to say that 2020 was a surreal year for everyone, but for Dave Mering, founder of the Mering Agency, a Shipyard company, that doesn’t begin to describe it. His agency works almost exclusively with brands in the travel and tourism industry, and as the world began to shut down due to COVID 19, 100 percent of his clients pulled all advertising, as consumers were asked to stay home. Dave and his agency faced massive challenges, but with agile operation and innovative thinking, they were able to create compelling work that kept tourist destinations top of mind without actually encouraging them to travel.

Brian Tomlinson, director of research of the CEO Investor Forum at Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.

Today’s guest is Erich Joachimsthaler, CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible value brands can leverage — new digital business models that go beyond delivering great products and services. He shared why brands must enter into a new “Customer Contract” with consumers, one in which they work to solve problems faced by society, not the market.

In the latest edition of the Champions of Growth Podcast, Brent Miller, senior director, global LGBTQ+ equality; creative content and partnerships at Procter & Gamble, and Lisa Kenney, CEO of Reimagine Gender, discuss the rapidly evolving changes in gender-related marketing and what they mean for consumer-facing brands and organizations.

Author Minter Dial discusses his new book, "You Lead: How Being Yourself Makes You a Better Leader", how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.

Our industry has a diversity problem. The lack of equity and inclusion on marketing teams – particularly leadership – is why today’s guest stopped waiting for a seat at a table and built her own. Selle Evans is the founder and CEO of Masterly Business Solutions, a marketing agency focused on leveraging personalization to grow brands. Selle and Mike discussed the power of personalization, common mistakes companies make in their early stages, and the romantic power of Mix CDs.

Youth activism is on the rise. From climate change and inequality to health care and immigration, young people are making their voices heard on the most pressing issues of our time. For the past decade, Seth Maxwell has played a lead role in empowering youth to champion causes they care deeply about, just like he has. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

“Transformation” is a word that comes up quite a bit in the marketing world, and with good reason. Consumers, technology, and society at large are evolving at such a rapid pace, making minor adjustments and updates to your brand is no longer sufficient. Our guest for this episode, CFA Institute CMO Michael Collins, is no stranger to the “dirty work” of transformation. Michael shared how he reinvented the marketing function at CFA Institute and streamlined a team of 120 marketers working in dozens of regions across the globe.

Over the past 15 years, 20 percent of all newspapers in this country have shuttered, and more than 1,300 communities now are classified as local “news deserts,” fueled by a staggering decline in revenue and ad spending and the advent of non-traditional news sources. Data also shows there are 47 percent fewer journalists in the U.S. than in 2005, and consumer trust in the media is fading like newspaper bureau offices. To combat this decline, the Boston-based advertising agency Allen & Gerritsen launched Protect Our Press, in partnership with Boston Globe Media. The initiative aims to reinvest ad spending in local newsrooms and have agencies, brands, and publishers pledge their participation or commitment. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press: Andrew Graff, CEO at Allen & Gerritsen; Kayvan Salmanpour, chief commercial officer at Boston Globe Media; and Chris Scott, enterprise editor at The Lowell Sun in Lowell, Mass.