Brian Tomlinson, director of research of the CEO Investor Forum at Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.

ANA Marketing Futures Podcast Episode 33 - Industry Interrupted, with Dave Mering, the Mering Agency

The ANA (Association of National Advertisers) is the largest marketing association in the U.S.  With over 1,800 corporate members, hundreds of events per year, a robust marketing library, and on-demand training, the ANA is all about driving growth for you, your brand, and the marketing industry.