ANA Podcast Network
ANA Podcast Network
Association of National Advertisers
ANA Marketing Futures Podcast Episode 33 - Industry Interrupted, with Dave Mering, the Mering Agency
32 minutes Posted Jul 28, 2021 at 8:58 pm.
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It’s safe to say that 2020 was a surreal year for everyone, but for Dave Mering, founder of the Mering Agency, a Shipyard company, that doesn’t begin to describe it. His agency works almost exclusively with brands in the travel and tourism industry, and as the world began to shut down due to COVID 19, 100 percent of his clients pulled all advertising, as consumers were asked to stay home. Dave and his agency faced massive challenges, but with agile operation and innovative thinking, they were able to create compelling work that kept tourist destinations top of mind without actually encouraging them to travel.