Pipi Diamond of Soulful Photography in the San Francisco Bay Area has spent 12 years building her pet and family photography business. Now she wants to sell it—and she’s candid about why.

With three photographers trained, annual gross revenue listed at US$139,000 and an asking price reduced from US$75,000 to US$50,000 after losing her studio lease, Pipi shares what preparing a photography business for sale actually looks like.

We cover what prospective buyers want, the staff and systems she’s put in place, a charity auction strategy that brought in around a third of her sessions, and why delegating the photography hasn’t removed the stress of ownership.

Whether selling is on your radar or years away, this conversation raises a question worth considering now: what would someone actually be buying if you stepped away?

The post 689: Pipi Diamond – Can You Sell Your Photography Business—or Will You Have to Close It? appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.