Tara Shuler is a sales trainer, author and founder of Convo Control who believes photographers spend too much time explaining their packages and too little time asking questions.

In this interview, we explore why sending a price list can stall a promising enquiry, what’s behind “we need to think about it”, and the awkward situation where Mum wants $5,000 in wall art while Dad has no idea what the photos cost.

Tara’s approach centres on understanding why clients want the photos in the first place. We cover qualifying free-session leads, following up without another “just checking in” message, and uncovering objections before the sales appointment. Some of her suggestions pushed me outside my comfort zone—and will have you questioning whether your conversations help clients see the value or simply leave them comparing prices.

The post 690: Tara Shuler – When Mum Wants $5,000 in Photography Wall Art and Dad Wants to Leave appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.