Andrew “Ferdi” Ferdinands has photographed more than 3,000 events over 17 years and built an event photography business bringing in around $200,000 a year. At its busiest, his team covered roughly 400 events in a year, including 44 in one month.

What caught my attention is that Ferdi says 80% of his work comes from referrals and word of mouth, even though he rarely asks for them. He believes the way a photographer makes people feel on the day has a lot to do with whether they book again or recommend you. It’s why he looks for people skills first when bringing photographers onto his team.

We get into how he manages a pool of more than 30 photographers, what happens after a shoot, his straightforward pricing, and how he’s using AI to cut down the admin. If you photograph events, weddings or families, there’s plenty here to consider about the experience you give clients before they’ve even seen their photos.

The post 688: Andrew Ferdinands – How To Get 80% of Your Photography Work Through Referrals appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.