Vincent Pugliese built a successful wedding photography business with his wife, Elizabeth, and in under four years used it to pay off all their debt — including their home. But the more interesting part is what happened next. They walked away from the business. Not because it failed, but because it had done what they needed it to do. In this interview, Vincent shares why more bookings and more revenue don’t automatically create more freedom, how photographers can use their businesses to build long-term options, and why relationships may be one of the most valuable assets you can develop. This is a conversation about money, freedom, content, connection and building a photography business that supports your life — instead of quietly taking it over. The post 671: Vincent Pugliese – Build a Photography Business That Creates Freedom, Not Just Income appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ryan Erickson is back on the podcast after first appearing in episode 587, and a lot has changed. His mobile pet photography business in Colorado grew by 50% last year, hitting $315K in revenue — with much of that growth coming from 42 in-person market events, Instagram ads, and same-day in-person sales from inside his custom-built photography trailer. But this conversation isn’t just about growth. Ryan opens up about what it really takes to keep pushing a business forward, where burnout started to creep in, why he’s looking at outsourcing more of the event work, and how he’s thinking differently now about freedom, sustainability, savings, and what the next phase of the business should look like. For photographers chasing more leads, better clients, higher sales, or a business that doesn’t wear them down in the process, this is a really honest and practical conversation. The post 670: Ryan Erickson – $315K from Mobile Pet Photography, Instagram Ads and Market Events appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Most photographers are chasing leads. Posting, boosting, tweaking captions… hoping something sticks. Stacey Rolfe built a business doing the opposite. Instead of chasing new clients, she built a system that brings people back—year after year. Last year: 75–80% of bookings were returning clients 25–30% came from referrals And the rest? Mostly warm leads No ads. No pushy sales. No complicated funnels. Just systems, clarity, and an experience that makes rebooking the obvious next step. In this interview, Stacey breaks down exactly how it works—and why most photographers are making things harder than they need to. The post 669: Stacey Rolfe – 80% Returning Clients… Without Discounts or Sales Calls appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Shawn Black built one of the most successful boudoir studios in the US — photographing over 125 clients a year and generating close to $450K in revenue at its peak. But when bookings dropped by nearly 50%, it forced a shift in how he approached marketing, sales, and client experience. In this interview, Shawn shares what’s changed, what’s no longer working, and how he’s adapting to keep his business profitable — while increasing his average sale. The post 668: Shawn Black – Boudoir Photography Business, Pricing & IPS Strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area Johl Dunn of www.johldunn.com will be familiar if you’ve been listening for a while. He’s been on the show before… and so have many of his clients. He’s featured in our predictions episodes and delivered training on pricing, lead generation, and [...] The post 667: Johl Dunn – Marketing Isn’t the Problem With Your Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area Tracy Goodwin of www.captivatetheroom.com is a voice expert, coach, author, and podcaster who’s spent nearly 30 years studying how we use our voice… and what really happens when the pressure is on. She believes your voice is the most powerful — [...] The post 666: Tracy Goodwin – Why Your Voice Is Costing You Clients (And You Don’t Even Know It) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

At the level Art Streiber is working… photography isn’t the hard part. Managing expectations. Handling pressure. Making sure everything comes together when it matters. That’s the real job. This interview pulls back the curtain on what clients are actually paying for — and why most photographers are focused on the wrong things. The post 665: Art Streiber – Why Clients Trust Him With Million-Dollar Shoots appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Most photographers think the challenge is their pricing… or selling. But after this conversation with Heike Delmore, it’s clear that’s not where the real shift happens. Heike is taking clients who ask for “just a headshot”… and turning those enquiries into $5,000 sales — not by pushing harder, but by helping them see what those images are actually for. Because when a client understands how their photos will be used across their business, they stop thinking in terms of “one image”… and start thinking in terms of everything they need. That shift alone changes the entire sale. The post 664: Heike Delmore – Turning “Just a Headshot” into $5K Branding Photography Sales appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

You don’t need better marketing. You need better alignment between what you shoot… and who you want to book. After curating 10,000+ weddings, Blair deLaubenfels has seen the same mistakes repeated again and again — and in this episode, she shares what’s really holding photographers back, and how to start attracting the right clients without changing your style. The post 663: Blair deLaubenfels – What 10,000 Wedding Galleries Reveal About Why You’re Not Getting Booked appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

He’s booking up to 50 weddings a year… and says most photographers are focusing on the wrong kind of marketing. This one might change how you think about where your next booking is coming from. The post 662: Martin Cheung – He Shoots 50 Weddings a Year… But Not How You Think appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.