Ina Jalil is the photographer behind Ina J Photography, a multiple six-figure pet photography business in Canberra, Australia. Since her first appearance on the podcast in 2022, she has photographed more than 1,000 dogs, grown annual revenue to around $305,000 and increased her average sale from roughly $600 to $2,800.

In this interview, Ina shares how she transformed a disappointing book project—with 48 sessions and just over $20,000 in sales—into a second project that generated more than $72,000 from 26 sessions, with 25 of those clients purchasing. She also breaks down a Facebook campaign that turned a $689 ad spend into more than $33,000 in sales and explains why pre-shoot consultations, transparent pricing and better client qualification have become non-negotiable.

We also explore how Ina uses AI as a virtual studio manager to review her consultation and sales calls, identify missed questions, build an objection bank, draft client emails and help improve her marketing. It’s an honest look at testing ideas, learning from campaigns that fail and building repeatable systems that allow a photographer to shoot fewer sessions while generating higher sales.

The post 687: Ina Jalil – The Pre-Shoot Consultation That Raised Her Average Sale from $600 to $2,800 appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.