Megan Jones of Megan Michael Photography has built one of the most impressive photography businesses I’ve come across.

Her studio has grown from $610,000 in revenue in 2023 to being on track for $3.5 million in 2026, with a team of 13 employees, three full-time photographers and the capacity to photograph up to 14 sessions a day.

In this interview, Megan shares how she moved from $200 sessions to a luxury-volume photography model, why she replaced herself as the photographer, how her team generates and handles hundreds of leads each week, and why boudoir now accounts for around 80% of the business.

We also go deep into her Santa photography, where she photographs around 175 clients a year, averages roughly $2,000 per session and sells personalised Christmas storybooks for $4,200.

Megan also explains how she thinks about pricing, emotional sales, limited-edition campaigns, client experience and creating a studio that feels highly personal to the client while operating like a machine behind the scenes.

If you’re interested in scaling a photography business, selling higher-value products or simply seeing what’s possible beyond the traditional owner-operator model, there’s plenty to think about in this one.

The post 686: Megan Jones – How 25-Minute Santa Sessions Became a $300K+ Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.