Not Alone
Not Alone
Valeria Lipovetsky
She Built a Beauty Empire Doing the Opposite of Everyone Else in the Industry | Dianna Cohen
1 hour 30 minutes Posted Sep 9, 2026 at 12:00 pm.
Meeting in Miami four years ago
Building a world around taking your time
Time is the ultimate luxury
It started from a Google Doc
Getting into beauty and why ignorance is bliss
Two years of nights and weekends before going all in
The bathroom as a sacred space
Is slowness actually a strategy?
What she gained by going slow
Stepping down as CEO
Couples therapy for a founder and operator
The nervous system that wasn't built for the way she was leading
Do the opposite of what your brain is telling you
“Happy people don't start companies”
Gary and Valeria's own sabotage
Operator vs. creator
The fear of being seen
Why the CMO should be the last hire
Creativity and feminine energy in a masculine industry
What feminine energy looks like in practice
Intuition is a hard skill
Playing in the sandbox again
Why isn't creativity in leadership books?
The Artist's Way
Trust vs. faith
Why we don't talk enough about the nervous system
Our bodies speak a different language than our brains
Growing up in a household that didn't allow crying
Scarcity and learning to receive abundance
Success with emptiness inside
Lessons from iconic women she worked for
Founder culture and cosplaying CEO
Expert, creator, celebrity and product brands
The triangle of delusion
How many people you move—not how many you reach
Why she'll never build in public
The two-phone trick for Instagram addiction
What women should understand about creativity
Rapid fire
What women aren't saying out loud
0:00
1:30:58
Download MP3
Show notes
We live in a world that has made being a founder a whole personality: move fast, be visible, build in public, become the brand, and make sure everyone sees how hard you're working. Dianna Cohen built Crown Affair by doing almost the exact opposite.
Crown Affair is at Sephora and Goop, with Gwyneth Paltrow as one of its earliest investors. But this conversation isn't really about beauty. Dianna built her company around three words: "take your time". And a few years into building it, she made a decision most founders would struggle to make: she stepped down as CEO after realizing her nervous system wasn't built for the way she'd been leading.
We talk about why slowness can be a strategy, what it means to lead from feminine energy, the difference between being an operator and a creator, and why creativity and intuition deserve a place in leadership conversations. Dianna also shares what burnout taught her, why our bodies often know things before our brains do, and the line I haven't stopped thinking about: when everything in you says push harder, sometimes the answer is to do the opposite.
This episode is for anyone tired of moving at everyone else's pace, and wondering whether success really has to cost you your sanity.
New episodes of Not Alone every Wednesday. Subscribe so you never miss one.
Follow Dianna:
Instagram: https://www.instagram.com/diannacohen
TikTok: https://www.tiktok.com/@diannacohen
Crown Affair: https://crownaffair.com/
Take Your Time Podcast: https://podcasts.apple.com/us/podcast/take-your-time/id1896516883
Substack: https://dianna.substack.com/
Follow Valeria:
Instagram: https://www.instagram.com/valerialipovetsky
TikTok: https://www.tiktok.com/@valeria.lipovetsky
Facebook: https://www.facebook.com/valerialipovetskyblog
Follow Not Alone:
Instagram: https://www.instagram.com/notalonepod
TikTok: https://www.tiktok.com/@notalone.pod
Podcast: https://www.notalonepod.com/
Amazon Storefront: https://www.amazon.com/shop/valerialipovetsky
What we talked about:
Disclaimer:The links in this description are sponsor or affiliate links. If you make a purchase through these links, I may earn a credit or commission at no additional cost to you.
Learn more about your ad choices. Visit megaphone.fm/adchoices