In this episode, Patrick Martinez, Founder of Elite Sales Academy, shares practical sales strategies for luxury contractors. With over 30 years of experience in entrepreneurship, sales leadership, and business coaching, Patrick breaks down how contractors can increase revenue, improve closing ratios, and build scalable sales systems—all while creating exceptional client experiences.
Sep 22
1 hr 7 min
Brad and Reid McEowen with Blingle! of Plano join us to share their journey of building a family-owned outdoor lighting business in the Dallas-Fort Worth area. From custom landscape lighting to permanent holiday lighting, they discuss what it takes to grow a business, serve a community, and create an experience customers remember. Along the way, we explore family, leadership, entrepreneurship, and building a lasting legacy.
Sep 15
1 hr 13 min
With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee member, and UL Technical Committee member for UL 1838, 1598, and 153, he brings a unique perspective on where lighting technology, innovation, and industry standards meet.
Sep 1
1 hr 5 min
Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mail, handwritten notes, and personalized gift boxes, and why these strategies can still make a big impact in today’s digital world. He also shares lessons from working with businesses ranging from local home service companies to major brands like Nike and Ashley Furniture.
Aug 25
58 min
Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges that inspired RepCard, how technology can help sales teams simplify operations and close more business, and the lessons Brad has learned about entrepreneurship, leadership, faith, and family along the way.
Aug 19
53 min
I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.
Aug 11
1 hr 12 min
What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the lessons he's learned about leadership, business growth, real estate investing, and creating opportunities beyond a traditional career. Whether you're an entrepreneur, business owner, or someone looking to build a life with greater freedom and purpose, this conversation is packed with practical insights and inspiration.
Aug 4
1 hr 14 min
What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.
Jul 28
1 hr 13 min
What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your mindset can transform your business, relationships, and life—and discover practical steps to unlock your true potential.
Jul 21
58 min
Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.
Jul 14
1 hr 4 min
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