What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the lessons he's learned about leadership, business growth, real estate investing, and creating opportunities beyond a traditional career. Whether you're an entrepreneur, business owner, or someone looking to build a life with greater freedom and purpose, this conversation is packed with practical insights and inspiration.
Aug 4
1 hr 14 min
What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.
Jul 28
1 hr 13 min
What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your mindset can transform your business, relationships, and life—and discover practical steps to unlock your true potential.
Jul 21
58 min
Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.
Jul 14
1 hr 4 min
What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether you're a contractor, home service business owner, or entrepreneur looking to work smarter, you'll discover practical ways to use AI to grow your business, improve operations, and gain more freedom.
Jul 7
1 hr 2 min
For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned, and the mindset that fuels growth both personally and professionally. And when he's not working or spending time with family, you'll probably find him chasing ducks in the great outdoors.
Jun 30
1 hr
Join Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast, Ryan shares insights on creating seamless technology experiences that enhance both residential and commercial spaces without compromising design. From outdoor living solutions and smart home innovation to elegant system integration, each episode explores how technology can deliver exceptional performance while remaining beautifully invisible. Whether you're an integrator, designer, builder, or homeowner, you'll gain practical knowledge and industry expertise to help you create spaces where technology and design work together effortlessly.
Jun 23
1 hr 2 min
In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with zoos, theme parks, botanical gardens, attractions, retailers, and professional installers throughout the U.S. and Canada. Discover how Holidynamics develops and tests commercial-grade holiday lighting and décor through its own installation division, ensuring products perform in real-world environments before reaching customers. From creating unforgettable holiday experiences to driving innovation in the lighting industry, this conversation shines a light on what it takes to bring seasonal magic to life.
Jun 16
1 hr 7 min
In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and global sales strategy, Jim shares valuable insights on scaling businesses, driving profitability, and leading with vision in a competitive market.
Jun 2
59 min
From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the lighting industry. Hear stories about humble beginnings, challenges, business growth, and the lessons learned along the way with the help of Landscape Lighting Secrets and Ryan Lee.
May 27
1 hr 5 min
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