The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz Chix
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl, MBA
330: [On Air Coaching] When to Hire in a Rapidly Growing Business with Marcella De Laurentiis
1 hour Posted Aug 9, 2018 at 2:00 am.
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What’s the next step for an entrepreneur who has built and rapidly scaled her service-based business to multi-six figures? Marcella De Laurentiis, founder and solopreneur of HelpWithApps.com, joins me on this On Air Coaching call to discuss her next steps.

Since Marcella launched her business about a year ago, she has grown and scaled it rapidly. Now, she’s ready for the next step: creating more passive income streams. We explore the idea of creating a mid-tier offering and the possibility of an online course to free up more of Marcella’s time. I also talk Marcella through the importance of creating an email list, and share some tips for upselling to clients.

Marcella also uses a unique platform to capture clients, Reddit, and we discuss some strategies for leveraging Reddit by creating and demonstrating value to prospects without giving everything away. Group coaching programs for various client groups in different stages is another strategy that could be good for Marcella’s business, but at the end of the day, it all comes down answering the question: Should she hire and start building a team?

Get your Free BizChix Entrepreneur Growth Framework Resource Packet Connect With Marcella: Books or Tools or Events Mentioned: Other Links Mentioned: BizChix Episodes Mentioned:   Work With Natalie: Work with Shelli:

This episode was first published at BizChix.com/330. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.