How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.
Oct 9, 2024
25 min
Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pricing efforts, and brands' campus marketing. The team opined on Stanley's strategy to expand beyond beverage bottles ... and our favorite brand's and why they earned our loyalty. Enjoy!
Sep 12, 2024
28 min
"Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.
Aug 28, 2024
36 min
Jim's travels with a group to Morocco to visit companies and see how the country is posed to grow as a producer of goods for Europe.
Selling skills seem to come naturally
Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics.
Nestle's line of frozen foods for those on GLP-1 drugs
Ad supported streaming grows (as we predicted)
Selling skills
France issues scratch & sniff baguette, postage stamps!
Please ... no bare feet on airplanes
Aug 25, 2024
26 min
Lot's of activity among brands - for better and for worse.
McDonald's and Starbucks pricing action
New product failures - knowing your target
Nike DTC retrench
Netflix moves into brick & mortar entertainment
United Airlines customized ads on in-flight screens
Aug 22, 2024
21 min
Olympics! ... Inside Out 2! ... McDonald's $5 meals! ... Saks appointment only store ... Amazon "losing billions" on Alexa ... and so much more!
Aug 13, 2024
26 min
This interview with Tricia Richards-Service was incredible. She is an incredibly engaging speaker covering a range of topics - public speaking, PR, story-telling, internal communication to employees and external to customers. Give this episode a listen - you will be very glad that you did!
Aug 8, 2024
37 min
College sports have undergone a complete change in the past 5 years, and their athletes are now being compensated. Major revenue sports like football and basketball have transformed from faux amateur to professional minor league. To compete, universities now need to generate funding, usually through donors to third-party entities to keep up. In this truly informative episode, we hear from Lou Parisi, from the Owl Elite Fund which raises money in connection with Temple University athletics.
Jul 21, 2024
26 min
How do you build a successful business in the 2020s? "Kick Ass Customer Service"! That is the mantra at Honeygrow, the fast-expanding healthy food chain. Sheri and Jim are big fans of the Honeygrow on Temple's campus. And they aren't alone. Honeygrow has legions of loyal customers from Boston to Washington. Find out how Justin built the business in this scintillating episode.
Jul 17, 2024
26 min
Trying to make use of AI but are stymied? Fret not - you are not alone. Recent headlines about AI from The Economist: "So far the technology has had almost no economic impact" and The Wall Street Journal: "The pace of innovation in AI is slowing, its usefulness is limited, and the cost of running it remains exorbitant", indicate that the hype far outpaces utility for many users. Today's guest, Nick Schroeter has carved out a niche, becoming an expert on the benefits and watch-outs for individuals trying to use AI to improve productivity. Enjoy!
Jul 4, 2024
31 min
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