Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parksHBO - admits they were wrong (and YDW was right!)Mattress national holidayMore experiential marketing - ComcastAI ads, hallucinations and desire to be an influencerNike slinks back into AmazonMcDonald's pursues the late night consumerMovies - MI7 and wait for it... the Whac-a-mole movie

You Did What! - Sheri & Jim - 7/15/25

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.