For the final week of this series Rachel Powell, Xero's Chief Customer Officer, asks her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting about their favourite insights of The Next Chapter for Small Business study and what they might mean for small businesses moving forward. Download the study here.

The ability to create meaningful connections with the community is one of small businesses key competitive advantages and even more so during the current climate. Rachel Powell, Xero's Chief Customer Officer, and her guest Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting look at another insight in The Next Chapter for Small Business study that showed how small businesses can leverage these personal connections to create genuine value for their customers. Download the study here.

Rachel Powell, Xero's Chief Customer Officer, and her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting take a deep dive into one of the insights in The Next Chapter for Small Business study that showed how digital technologies, and in particular cloud or web-based tools, have been critical to many small businesses operating successfully throughout so much disruption. Download the study here.

To uncover the true impact of the pandemic on small businesses Xero commissioned The Next Chapter for Small Business study by Forrester. In this 4 part series Rachael Powell, Xero's Chief Customer Officer, talks with Zhi-Ying Barry and Diane Deng from Forrester to delve into the insights of the study. This week they focus on what steps small businesses are taking to survive, and in some cases thrive during COVID-19. Download the study here. 

There are so many different modes of communication to choose from, email, Zoom meetings, online messaging, and if you’re lucky enough to meet in person, face-to-face. Join Melanie Morris (Head of Bookkeeping, Xero) as she talks about the principles of effective communication with some experts. Our guests are Catherine “OG” Walker, a member of Xero’s founding team (and current Head of Community, Xero), Phil Crothers (Learning Experience, Xero) and Jason Hallam (Customer Experience Functions Manager, Xero). To have your say on the future of Xero Now, click here.

Have you heard of "human centred design"? More and more businesses are using this approach to create memorable and frictionless customer experiences. Join Steve Kelly as he chats to two fellow Xeros who help guide us through this concept and how small businesses can benefit from it. Our guests are Courtney Martyn (Head of Service Design, Xero) and Duncan Buchanan (Product Manager, Xero). To have your say click on the link below: https://www.surveygizmo.com/s3/5827281/Xero-Now-Feedback

Jared from the Xero team speaks with two experts working hard to help businesses through these tough times during COVID-19. Leanne Faulkner who helps many small business owners’ with their mental health and Matthew Addison, the Executive Director of the Institute of Certified Bookkeepers in Australia who gives some great insights and practical questions for employers and advisors on how to navigate the challenges in the current climate. To have your say on the future of Xero Now, click here.

If you had $100 to spend on marketing, where should you invest it? What products and platforms will give you the most bang for your buck? In this episode we speak to Anthony Svirskis, CEO of social media marketing company Tribe. He joins Joel Hanna from the Xero team to explore the best use of a  marketing budget to make the most impact. To have your say on the future of Xero Now, click here.

WOX, or Women of Xero, is an internal group where Xero employees discuss the issues facing women in the workplace. For this episode WOX very kindly allowed the Xero Now crew to record their most recent forum on the disproportionate impact of COVID-19 on women in the workplace. Kate Roberts, co-founder of WOX, leads a discussion with special guests Patrice O’Brien, Chief Community Officer from Beyond Blue; Karen Kennedy, founder of Book It; and Amanda Newton, Xero’s GM of Partner Experience. They share honest and powerful stories about the challenges they’ve faced, and the pressure to “do it all”. To have your say on the future of Xero Now, click here.

Mel Morris from the Xero team in New Zealand leads a panel discussion with three Xero customer experts. They share their stories and strategies for handling difficult customers in an effective way. Do you know how to deal with a difficult customer? Is the customer always right? To have your say on the future of Xero Now, click here.