The ability to create meaningful connections with the community is one of small businesses key competitive advantages and even more so during the current climate. Rachel Powell, Xero's Chief Customer Officer, and her guest Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting look at another insight in The Next Chapter for Small Business study that showed how small businesses can leverage these personal connections to create genuine value for their customers. Download the study here.