In the 9/22 installment of This Week in Marketing, I welcome in Aaron Williams of 1Dental – an innovative, cost-effective alternative to dental insurance. 1Dental offers subscription-based dental savings plans for care through thousands of providers nationwide. In this episode, we get into the nuts and bolts of marketing in the complicated healthcare space. As you may know, marketing in this vertical is no simple task – Google holds no punches in analyzing health-related sites and content. Aaron starts off by giving us his honest take on marketing in this industry, some of the biggest hurdles he’s faced, and how he navigates the prolific Google Core Updates. We then switch gears to talk about the technical aspects of websites, the most important elements to include to get on Google’s good side, and the best rules to keep in mind about content creation. Aaron and I discuss the nature of on and off-site SEO for health-related businesses, the most important steps in setting up a budget, and how to account for reviews, link building, content, social media, and more. As the show winds down, we get into the details of outsourcing marketing tasks as a health-related business. Truth be told, not every marketing agency has the capacity to handle this niche. Aaron gives some key items to look for, red flags, then caps it all off with some parting words of wisdom to others looking to market in the health space. If you are in any health-related industry, this episode is definitely worth checking out!

We are joined by Leigh Dexter Monistere, founder of Cultivating Literacy, an expanding organization whose mission is to empower families by provding strategies, individualized interventions, and expert guidance to help children grow as readers and writers. A feature of this program is the active engagement of parents in the provision of literacy instruction. While such an aim is often stresssful, frustrating, and ineffective, Cultivating Literacy is finding success in a consistent, harmonious, and productive way. Good things are happening!

The mission of Creators Assemble is to raise awareness about the value of comics, graphic novels, and pop culture in education and literacy. The organization provides tangible support to educators and librarians who want to use these kinds of materials in educational settings. The organization also facilitates connections and resources to help creators find professional opportunities in comics and pop culture. Our guests are Moni Barrette, co-founder, and Dan Wood, board member and a principal librarian in charge of Literacy & Youth Services at the Escondido Public Library.

Dr. Kelli Sandman-Hurley is the co-founder of the Dyslexia Training Institute in San Diego. She is the past -president of the San Diego Branch of the International Dyslexia Association and comes with a long history in the field of adult literacy. She is the author of two books on dyslexia: Dyslexia Advocate! and Dyslexia & Spelling. Kelli has presented at numerous conferences as well as provided professional development for K–12 teachers. She received her doctorate in literacy with a specialization in reading and dyslexia from San Diego State University and the University of San Diego. She has emerged as an authority on the topic of dyslexia...that is supported with diverse direct experience in serving learners of all ages.

Dr. Kelli Sandman-Hurley is the co-founder of the Dyslexia Training Institute in San Diego. She is the past -president of the San Diego Branch of the International Dyslexia Association and comes with a long history in the field of adult literacy. She is the author of two books on dyslexia: Dyslexia Advocate! and Dyslexia & Spelling. Kelli has presented at numerous conferences as well as provided professional development for K–12 teachers. She received her doctorate in literacy with a specialization in reading and dyslexia from San Diego State University and the University of San Diego. She has emerged as an authority on the topic of dyslexia...that is supported with diverse direct experience in serving learners of all ages.

Felix and Tommy D bring you the latest track happenings and horse racing news.

Natalie Cole is the Assistant Bureau Chief for the California State Library--Library Development Services division, and responsible for overlooking the legendary California Library Literacy Services programs (CLLS). Under this heading, these programs represent 104 library systems in California that provide literacy services to thousands of adults and families in diverse communities. Learn more about the history and the present by listening here!

Natalie Cole is the Assistant Bureau Chief for the California State Library--Library Development Services division, and responsible for overlooking the legendary California Library Literacy Services programs (CLLS). Under this heading, these programs represent 104 library systems in California that provide literacy services to thousands of adults and families in diverse communities. Learn more about the history and the present by listening here! California, Library, Literacy, Services, CLLS, adults, reading, education