On our 9th episode of "Wrong Story Short" Braithwaite's Megan Matthews and Joe McIntyre discuss search engine optimization or SEO, including what exactly it is, how it works from Google's perspective, and what companies get wrong when they want to "optimize" their websites.

The Wrong Way to Create a Podcast for Business or a Brand

"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.